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Service Management and Marketing: Managing the Service Profit Logic
Service Management and Marketing: Managing the Service Profit Logic
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Status dobavljivosti: Na zalogi pri dobavitelju
CHRISTIAN GRONROOS
Service Management and Marketing: Managing the Service Profit Logic
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9781118921449Mladinska knjiga ID
647018Datum izida
10.07.2015Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGZaložnik
JOHN WILEY & SONS LTDAvtor
CHRISTIAN GRONROOSOpis
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
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Service Management and Marketing: Managing the Service Profit Logic
CHRISTIAN GRONROOS
Redna cena
92,98 €
Znižana cena
92,98 €
Redna cena
Cena na enoto
na
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