Social Media Management: Technologies and Strategies for Creating Business Value
Social Media Management: Technologies and Strategies for Creating Business Value
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business valu
VAN LOOY, AMY
Social Media Management: Technologies and Strategies for Creating Business Value
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business valu
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9783319219899Mladinska knjiga ID
9783319219899Leto izida
2015Datum izida
24.09.2015Število strani
250Status dobavljivosti
7-10 delovnih dniZbirka
Springer Texts in Business and EconomicsZaložnik
Springer International Publishing AGAvtor
Van Looy, AmyDimenzije
243 x 161 x 22BIC
JFD,KJMV2,KJS,UFOpis
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
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