Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future dir
FETCHKO, MICHAEL J.,ROY, DONALD P.,DALAKAS, VASSILIS
Sports Marketing
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future dir
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9781032644851Mladinska knjiga ID
9781032644851Leto izida
2024Datum izida
01.11.2024Število strani
560Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Fetchko, Michael J.,Roy, Donald P.,Dalakas, VassilisDimenzije
210 x 280 x 27BIC
KJS,WSBMOpis
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.Pogosto kupljeno skupaj
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