With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)
Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
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9780198835615Mladinska knjiga ID
9780198835615Leto izida
2021Datum izida
16.02.2021Število strani
504Status dobavljivosti
7-10 delovnih dniZaložnik
Oxford University PressAvtor
Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku),Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at theDimenzije
191 x 246 x 24BIC
KJC,KJSA,KJSPOpis
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. 504 pages
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