The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH, UNIVERSITY OF BATH, SCHOOL OF MANAGEMENT),PERCY, LARRY (INTERNATIONAL CONSULTANT IN MARKETING AND COMMUNICATION AND VISITING PROFESSOR AT COPENHAGEN BUSINESS SCHOOL),PERVAN, PROFESSOR SIMON (PROFESSOR OF MARKETING, LA TROBE UNIVERSITY)
Strategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
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9780198797807Mladinska knjiga ID
9780198797807Leto izida
2018Datum izida
03.08.2018Število strani
368Status dobavljivosti
7-10 delovnih dniZaložnik
Oxford University PressAvtor
Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management),Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School),PervanDimenzije
245 x 188 x 18BIC
KJC,KJSOpis
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers. 368 pages
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