7502 rezultatov
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Multinational Corporations from Emerging Markets(2014)The rise of multinational corporations (MNCs) from emerging markets has been a major development during the last decade. An important feature of emerging market MNCs is their close relationship with home states. The book investigates this special kind ofVezava: Trda44,29 € -
Understanding Marketing(1997) DAVIES, MARKIntroducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.Vezava: Mehka9,15 € -
Effortless Experience(2013) DIXON, MATTHEW,TOMAN, NICHOLAS,DELISI, RICKConventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrouVezava: Mehka23,82 € -
Definitive Guide to Point and Figure(2012) PLESSIS, JEREMY DUPoint and Figure charts are one of the great secrets of the Technical Analysis world. Highly sophisticated and with a thoroughbred pedigree, they can, however, be overlooked by traders today. This book provides an introduction of brand new techniques, demVezava: Trda90,28 € -
Good African Story(2014) RUGASIRA, ANDREWSince it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challengesVezava: Mehka18,21 € -
Brand Leadership(2009) AAKER, DAVID A.,JOACHIMSTHALER, ERICHThe leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brandsVezava: Mehka15,41 € -
Are You Ready to Succeed?(2007) RAO, SRIKUMARSrikumar Rao teaches a hugely popular course at both London and Columbia Business Schools. Using his own unconventional methods, including exercises and lessons adapted from many traditions, he explains how to: work out who you are; find out how you reallVezava: Mehka21,02 € -
News Writing(2013) MCKANE, ANNALong awaited new edition of this hands-on guide to writing like a journalist. Full of examples, exercises and practical advice, it now covers online presentation and social media too.Vezava: Mehka79,48 € -
Electronic Commerce(2014) SCHNEIDER, GARY (CALIFORNIA STATE UNIVERSITY MONTEREY BAY)Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.Vezava: Mehka114,53 € -
Why Moats Matter(2014) BRILLIANT, HEATHER,COLLINS, ELIZABETHIncorporate economic moat analysis for profitable investing Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc. , and iVezava: Trda44,86 € -
Remote(2013) HEINEMEIER HANSSON, DAVID,FRIED, JASONFor too long our lives have been dominated by the ‘under one roof’ Industrial Revolution model of work. The technology to work remotely and to avoid the daily grind of commuting and meetings has finally come of age, and bestselling authors Jason Fried andVezava: Mehka23,82 € -
Londongrad(2010) HOLLINGSWORTH, MARK,LANSLEY, STEWARTThe amazing true story of how London became home to the Russian super-rich. A dazzling tale of incredible wealth, ferocious disputes, beautiful women, private jets, mega-yachts, the world’s best footballers – and chauffeur-driven Range Rovers with tintedVezava: Mehka18,21 € -
Art of Critical Making(2013)Describes the world's leading approach to art and design taught at Rhode Island School of Design (RISD). This book illuminates how RISD nurtures the creative process, from brief or prompt to outcome, along with guidance on the critical questions and reseaVezava: Trda32,23 € -
Ten Types of Innovation(2013) KEELEY, LARRY,WALTERS, HELEN,PIKKEL, RYAN,QUINN, BRIANUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and more, the authors applied a proprietary algorithm and determined ten meaningful groupings, the Ten Types of Innovation that proVezava: Mehka39,25 €
