Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
DAVIES, MARK
Understanding Marketing
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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Poglej vseISBN
9780134904672Mladinska knjiga ID
9780134904672Leto izida
1997Datum izida
26.09.1997Število strani
400Status dobavljivosti
7-10 delovnih dniZaložnik
Pearson Education (US)Avtor
Davies, MarkDimenzije
233 x 171 x 23BIC
KJSOpis
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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