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61 rezultatov
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The Apology Impulse - How the Business World Ruined Sorry and Why We Can't Stop Saying It(2019) CARY COOPERVezava: Mehka26,86 €
CARY COOPER
The Apology Impulse - How the Business World Ruined Sorry and Why We Can't Stop Saying It
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Event Design Handbook: Systematically Design Innovative Events using the #EventCanvas(2016) ROEL FRISSENVezava: Mehka44,78 €
ROEL FRISSEN
Event Design Handbook: Systematically Design Innovative Events using the #EventCanvas
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Strategic Planning for Public Relations(2020) SMITH, RONALD D.This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper diviVezava: Mehka130,59 €
SMITH, RONALD D.
Strategic Planning for Public Relations
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper divi
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Social Media and Crisis Communication(2022)The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Vezava: Mehka67,97 €
Social Media and Crisis Communication
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
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Alignment Factor(2012) VAN RIEL, CEES B.M. (ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY, THE NETHERLANDS ROTTERDAM SCHOOL OF MANAGEMENT, EASMUS UNIVERSITY, THE NETHERLANDS)Vezava: Mehka105,15 €
VAN RIEL, CEES B.M. (ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY, THE NETHERLANDS ROTTERDAM SCHOOL OF MANAGEMENT, EASMUS UNIVERSITY, THE NETHERLANDS)
Alignment Factor
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Women in PR History(0)This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.Vezava: Mehka73,49 €
Women in PR History
This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.
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Public Relations Strategic Toolkit(2017) THEAKER, ALISON,YAXLEY, HEATHERThe Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverVezava: Mehka71,65 €
THEAKER, ALISON,YAXLEY, HEATHER
Public Relations Strategic Toolkit
The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth cover
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Reputation Management(2020) DOORLEY, JOHN,GARCIA, HELIO FREDAn established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academiaVezava: Mehka127,20 €
DOORLEY, JOHN,GARCIA, HELIO FRED
Reputation Management
An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academia
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka94,97 €
PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)
Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
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Strategic Public Relations Writing(2022) EGGENSPERGER, JIM,SALVATORE, JEANNEPutting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.Vezava: Mehka96,67 €
EGGENSPERGER, JIM,SALVATORE, JEANNE
Strategic Public Relations Writing
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
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New Review Economy(2022) NOVAK, ALISON N.This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.Vezava: Mehka36,74 €
NOVAK, ALISON N.
New Review Economy
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
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Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka45,92 €
MASLEN, ANDY
Persuasive Copywriting
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
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Public Relations, Society and the Generative Power of History(2019)Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.Vezava: Mehka21,24 €
Public Relations, Society and the Generative Power of History
Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.
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Creative Research Communication(2016) WILKINSON, CLARE,WEITKAMP, EMMAThis book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. -- .Vezava: Mehka43,07 €
WILKINSON, CLARE,WEITKAMP, EMMA
Creative Research Communication
This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. -- .
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When the Headline is You: An Insider's Guide to Handling the Media() JEFF ANSELLVezava:31,95 €
JEFF ANSELL
When the Headline is You: An Insider's Guide to Handling the Media
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The PR Masterclass: How to develop a public relations strategy that works!(2014) SINGLETONVezava: Trda23,61 €
SINGLETON
The PR Masterclass: How to develop a public relations strategy that works!
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Exploring Public Relations and Management Communication(2020) TENCH, RALPH,WADDINGTON, STEPHENVezava: Mehka103,28 €
TENCH, RALPH,WADDINGTON, STEPHEN
Exploring Public Relations and Management Communication
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