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Public Relations and the Power of Creativity(2018)This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge ourVezava: Trda138,24 € -
Advertising and Promotion(2021) HACKLEY, CHRIS,HACKLEY, RUNGPAKA AMYOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.Vezava: Mehka107,14 € -
Influential Internal Communication(2021) FIELD, JENNIStreamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.Vezava: Mehka66,51 € -
Planning and Managing Public Relations Campaigns(2020) GREGORY, ANNEA definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.Vezava: Mehka70,32 € -
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Successful Employee Communications(2022) DEWHURST, SUE,FITZPATRICK, LIAMUnderstand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.Vezava: Mehka62,71 € -
Basics of Media Writing(2017) KUEHN, SCOTT A.,LINGWALL, JAMES ANDREWWith two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.Vezava: Mehka182,52 € -
Strategic Planning for Public Relations(2020) SMITH, RONALD D.This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper diviVezava: Mehka130,59 € -
Social Media and Crisis Communication(2022)The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Vezava: Mehka74,12 € -
Public Relations Strategic Toolkit(2017) THEAKER, ALISON,YAXLEY, HEATHERThe Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverVezava: Mehka73,49 € -
Reputation Management(2020) DOORLEY, JOHN,GARCIA, HELIO FREDAn established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academiaVezava: Mehka138,24 € -
Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka51,31 € -
Writing Skills for Public Relations(2012) FOSTER, JOHNCommunicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.Vezava: Mehka62,71 €
