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46 rezultatov
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Planning and Managing Public Relations Campaigns(2025) PEARSE, MANDY,GREGORY, ANNEA definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.Vezava: Mehka76,02 € -
Public Relations: The Basics(2025) SILVERMAN, DEBORAH A. (SUNY BUFFALO STATE COLLEGE, USA)This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.Vezava: Mehka36,10 € -
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation(2017) MICHAELSON, DAVID,STACKS, DONALD W.Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the aVezava: Mehka34,20 €
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Public Relations Strategy(2009) OLIVER, SANDRA M, FCIPR PHD (EMERITUS PROFESSOR (WLBS))Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Vezava: Mehka25,83 € -
Trust, Power and Public Relations in Financial Markets(2021) BOURNE, CLEA (GOLDSMITHS COLLEGE, UK)The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as pVezava: Mehka81,80 €
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Crisis, Issues and Reputation Management(2014) GRIFFIN, ANDREWHandle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.Vezava: Mehka66,51 € -
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How to be A Spin Doctor(2016) RICHARDS, PAULSpin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.Vezava: Mehka18,21 € -
Exposure(2022) COWIE, FELICITYEverything you need to know to win great headlines for your business and make it a go-to authority for journalists.Vezava: Mehka23,15 € -
Brand Yourself(2021) WERNER, LUCY,CHATELET, HADRIENAn essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.Vezava: Mehka23,15 € -
Hype Yourself(2020) WERNER, LUCYA toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.Vezava: Mehka23,15 € -
Campaigns that Shook the World: The Evolution of Public Relations(2015) ROGERS DANNYVezava: Mehka34,20 € -
Public Relations for Social Responsibility(2021)This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the wVezava: Trda72,84 € -
