Zbirka: Odnosi z javnostmi

61 rezultatov

  • Ogled izdelka
    Odnosi z javnostmi(2020) ANA TKALAC VERČIĆ
    Vezava:
    44,90 €
  • Ogled izdelka
    This is Marketing: You Can't Be Seen Until You Learn To See(2018) SETH GODIN
    Vezava: Mehka
    23,61 €
  • Ogled izdelka
    Trust Me I'm Lying - Confessions of a Media Manipulator(2018)
    Vezava: Mehka
    15,27 €
  • Ogled izdelka
    Crystallizing Public Opinion(2019) EDWARD BERNAYS
    Vezava: Mehka
    15,27 €
  • Ogled izdelka
    Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation(2017) MICHAELSON, DAVID,STACKS, DONALD W.
    Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the a
    Vezava: Mehka
    32,25 €
  • Ogled izdelka
    Cutlip and Center's Effective Public Relations(2012) BROOM, GLEN,SHA, BEY-LING
    For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
    Vezava: Mehka
    140,44 €
  • Ogled izdelka
    Public Relations Strategy(2009) OLIVER, SANDRA M, FCIPR PHD (EMERITUS PROFESSOR (WLBS))
    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
    Vezava: Mehka
    25,83 €
  • Ogled izdelka
    Trust, Power and Public Relations in Financial Markets(2021) BOURNE, CLEA (GOLDSMITHS COLLEGE, UK)
    The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as p
    Vezava: Mehka
    71,22 €
  • Ogled izdelka
    Handbook of Public Affairs(2005)
    Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and g
    Vezava: Trda
    233,30 €
  • Ogled izdelka
    For Immediate Release(2021) TOROSSIAN, RONN,KELLY, KAREN
    Vezava: Mehka
    20,62 €
  • Ogled izdelka
    Public Relations(2006)
    This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
    Vezava: Mehka
    122,11 €
  • Ogled izdelka
    Crisis, Issues and Reputation Management(2014) GRIFFIN, ANDREW
    Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
    Vezava: Mehka
    55,11 €
  • Ogled izdelka
    No B.S. Guide to Brand-Building by Direct Response(2014) KENNEDY, DAN S.
    Vezava: Mehka
    17,90 €
  • Ogled izdelka
    Strategic Public Relations Leadership(2013) ANNE GREGORY
    Vezava: Mehka
    76,31 €
  • Ogled izdelka
    Public Relations(2013) RON SMITH
    Vezava: Mehka
    36,74 €
  • Ogled izdelka
    Internal Communications: A Manual for Practitioners(2014) LIAM FITZPATRICK
    Vezava: Mehka
    55,11 €
  • Ogled izdelka
    Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVID
    Vezava: Mehka
    68,89 €
  • Ogled izdelka
    How to be A Spin Doctor(2016) RICHARDS, PAUL
    Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.
    Vezava: Mehka
    18,05 €
  • Ogled izdelka
    Exposure(2022) COWIE, FELICITY
    Everything you need to know to win great headlines for your business and make it a go-to authority for journalists.
    Vezava: Mehka
    22,38 €
  • Ogled izdelka
    Brand Yourself(2021) WERNER, LUCY,CHATELET, HADRIEN
    An essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.
    Vezava: Mehka
    22,38 €

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