61 rezultatov
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This is Marketing: You Can't Be Seen Until You Learn To See(2018) SETH GODINVezava: Mehka23,61 €
SETH GODIN
This is Marketing: You Can't Be Seen Until You Learn To See
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation(2017) MICHAELSON, DAVID,STACKS, DONALD W.Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the aVezava: Mehka32,25 €
MICHAELSON, DAVID,STACKS, DONALD W.
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the a
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Cutlip and Center's Effective Public Relations(2012) BROOM, GLEN,SHA, BEY-LINGFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.Vezava: Mehka140,44 €
BROOM, GLEN,SHA, BEY-LING
Cutlip and Center's Effective Public Relations
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
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Public Relations Strategy(2009) OLIVER, SANDRA M, FCIPR PHD (EMERITUS PROFESSOR (WLBS))Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Vezava: Mehka25,83 €
OLIVER, SANDRA M, FCIPR PHD (EMERITUS PROFESSOR (WLBS))
Public Relations Strategy
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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Trust, Power and Public Relations in Financial Markets(2021) BOURNE, CLEA (GOLDSMITHS COLLEGE, UK)The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as pVezava: Mehka71,22 €
BOURNE, CLEA (GOLDSMITHS COLLEGE, UK)
Trust, Power and Public Relations in Financial Markets
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as p
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Handbook of Public Affairs(2005)Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and gVezava: Trda233,30 €
Handbook of Public Affairs
Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and g
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Public Relations(2006)This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.Vezava: Mehka122,11 €
Public Relations
This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
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Crisis, Issues and Reputation Management(2014) GRIFFIN, ANDREWHandle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.Vezava: Mehka55,11 €
GRIFFIN, ANDREW
Crisis, Issues and Reputation Management
Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
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Internal Communications: A Manual for Practitioners(2014) LIAM FITZPATRICKVezava: Mehka55,11 €
LIAM FITZPATRICK
Internal Communications: A Manual for Practitioners
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Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka68,89 €
BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVID
Key Marketing Metrics
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How to be A Spin Doctor(2016) RICHARDS, PAULSpin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.Vezava: Mehka18,05 €
RICHARDS, PAUL
How to be A Spin Doctor
Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.
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Exposure(2022) COWIE, FELICITYEverything you need to know to win great headlines for your business and make it a go-to authority for journalists.Vezava: Mehka22,38 €
COWIE, FELICITY
Exposure
Everything you need to know to win great headlines for your business and make it a go-to authority for journalists.
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Brand Yourself(2021) WERNER, LUCY,CHATELET, HADRIENAn essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.Vezava: Mehka22,38 €
WERNER, LUCY,CHATELET, HADRIEN
Brand Yourself
An essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.
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