Odnosi z javnostmi

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Odnosi z javnostmi(2020) ANA TKALAC VERČIĆ

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44,90 €

Na zalogi v 1 poslovalnicah takoj ali preko spletnega naročila

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This is Marketing: You Can't Be Seen Until You Learn To See(2018) SETH GODIN

Vezava: Mehka

23,61 €

Na zalogi v 1 poslovalnicah takoj ali preko spletnega naročila

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Trust Me I'm Lying - Confessions of a Media Manipulator(2018)

Vezava: Mehka

15,27 €

Na zalogi v 1 poslovalnicah takoj ali preko spletnega naročila

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Crystallizing Public Opinion(2019) EDWARD BERNAYS

Vezava: Mehka

15,27 €

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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation(2017) MICHAELSON, DAVID,STACKS, DONALD W.

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the a

Vezava: Mehka

34,82 €

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Cutlip and Center's Effective Public Relations(2012) BROOM, GLEN,SHA, BEY-LING

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Vezava: Mehka

140,44 €

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Public Relations Strategy(2009) OLIVER, SANDRA M, FCIPR PHD (EMERITUS PROFESSOR (WLBS))

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Vezava: Mehka

25,83 €

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Trust, Power and Public Relations in Financial Markets(2021) BOURNE, CLEA (GOLDSMITHS COLLEGE, UK)

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as p

Vezava: Mehka

71,22 €

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Handbook of Public Affairs(2005)

Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and g

Vezava: Trda

233,30 €

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For Immediate Release(2021) TOROSSIAN, RONN,KELLY, KAREN

Vezava: Mehka

20,62 €

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Public Relations(2006)

This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.

Vezava: Mehka

122,11 €

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Crisis, Issues and Reputation Management(2014) GRIFFIN, ANDREW

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Vezava: Mehka

55,11 €

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No B.S. Guide to Brand-Building by Direct Response(2014) KENNEDY, DAN S.

Vezava: Mehka

17,90 €

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Strategic Public Relations Leadership(2013) ANNE GREGORY

Vezava: Mehka

76,31 €

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Public Relations(2013) RON SMITH

Vezava: Mehka

34,44 €

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Internal Communications: A Manual for Practitioners(2014) LIAM FITZPATRICK

Vezava: Mehka

55,11 €

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Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVID

Vezava: Mehka

64,30 €

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How to be A Spin Doctor(2016) RICHARDS, PAUL

Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.

Vezava: Mehka

18,05 €