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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Machine, Platform, Crowd(2018) MCAFEE, ANDREW (MIT),BRYNJOLFSSON, ERIK (MIT)From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.Vezava: Mehka24,94 € -
Oxford Handbook of Innovation Management(2015)While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspVezava: Mehka83,38 € -
Business Development Culture(2018) MOYLE, ALEXEnable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.Vezava: Mehka33,25 € -
People with Purpose(2017) MURRAY, KEVINPlace a compelling purpose at the heart of your business strategy with this inspiring framework for organisational success.Vezava: Mehka28,86 € -
FUSION(2021) YOHN, DENISE LEEDenise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.Vezava: Mehka15,41 € -
Attractive Thinking(2019) RADFORD, CHRISThis is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate growth.Vezava: Mehka17,10 € -
Art Of Innovation(2016) KELLEY, TOMAn updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.Vezava: Mehka16,81 € -
Ten Faces of Innovation(2016) KELLEY, TOMThe ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of IDEO.Vezava: Mehka15,41 € -
HBR Guide to Setting Your Strategy(2020) HARVARD BUSINESS REVIEWSet your company up for long-term success Every company needs a strategy. A focused strategy aligns decision making throughout the organisation and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you defVezava: Mehka23,27 € -
Time, Talent, Energy(2017) MANKINS, MICHAEL C.,GARTON, ERICorganizational solutions that can unleash a company's full productive power and enable it to outpace competitors. Building off of the popular Harvard Business Review organizational dragVezava: Trda41,58 € -
Quantum Computing (WIRED guides)(2021) KATWALA, AMIT,WIREDHe describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved.Vezava: Mehka12,61 € -
Mastering Digital Business(2017) EVANS, NICHOLAS D.This strategic guide for business and IT executives focuses on how today’s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovationVezava: Mehka53,45 € -
Flow(2022) HANDFIELD, PHD, ROB,LINTON, TOMWith supply chain disruptions due to ports, pandemics, and labor shortages at the forefront of news media, Flow offers an important framework and solutions for remedying the rampant delays and bottlenecks that exist in global supply chains.Vezava: Trda42,76 € -
Leading Digital(2014) WESTERMAN, GEORGE,BONNET, DIDIER,MCAFEE, ANDREWLeading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so faVezava: Trda38,25 € -
International Business in a VUCA World(2019)Dedicated to Professor Peter Buckley, OBE, this volume of Progress in International Business Research explores the new challenges for MNEs, SMEs (small and medium sized enterprises) and INVs (International New Ventures) emerging from this changing and incVezava: Trda181,58 €









