Zbirka: Poslovne strategije
609 rezultatov
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Platform Strategy(2017) REILLIER, LAURE CLAIRE,REILLIER, BENOITPlatform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .Vezava: Trda72,22 € -
Emerging Domestic Markets(2021) FAIRCHILD, GREGORYGregory Fairchild introduces readers to the rising set of entrepreneurs whose efforts to reach marginalized groups are reshaping the emerging markets of the United States. He explores how minority-owned and community-development institutions are achievingVezava: Trda32,08 € -
Originals(2017) GRANT, ADAMHow can we originate new ideas, policies and practices without risking it all? This book shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions. It explores howVezava: Mehka18,21 € -
Tyranny of Metrics(2019) MULLER, JERRY Z.How the obsession with quantifying human performance threatens business, medicine, education, government - and the quality of our livesVezava: Mehka27,45 € -
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Machine, Platform, Crowd(2018) MCAFEE, ANDREW (MIT),BRYNJOLFSSON, ERIK (MIT)From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.Vezava: Mehka24,94 € -
Oxford Handbook of Innovation Management(2015)While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspVezava: Mehka79,11 € -
Business Development Culture(2018) MOYLE, ALEXEnable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.Vezava: Mehka33,25 € -
People with Purpose(2017) MURRAY, KEVINPlace a compelling purpose at the heart of your business strategy with this inspiring framework for organisational success.Vezava: Mehka28,86 € -
FUSION(2021) YOHN, DENISE LEEDenise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.Vezava: Mehka15,41 € -
Attractive Thinking(2019) RADFORD, CHRISThis is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate growth.Vezava: Mehka17,10 € -
Art Of Innovation(2016) KELLEY, TOMAn updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.Vezava: Mehka16,81 € -
Ten Faces of Innovation(2016) KELLEY, TOMThe ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of IDEO.Vezava: Mehka15,41 € -
HBR Guide to Setting Your Strategy(2020) HARVARD BUSINESS REVIEWSet your company up for long-term success Every company needs a strategy. A focused strategy aligns decision making throughout the organisation and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you defVezava: Mehka23,27 € -
Time, Talent, Energy(2017) MANKINS, MICHAEL C.,GARTON, ERICorganizational solutions that can unleash a company's full productive power and enable it to outpace competitors. Building off of the popular Harvard Business Review organizational dragVezava: Trda41,58 €
