64 rezultatov
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Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda155,04 €
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Decoding the New Consumer Mind(2014) YARROW, KIT (GOLDEN GATE UNIVERSITY)Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.Vezava: Trda29,43 €