Zbirka: Tržno raziskovanje
74 rezultatov
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Statistics for Marketing and Consumer Research(2008) MAZZOCCHI, MARIOSimple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.Vezava: Mehka95,46 €
MAZZOCCHI, MARIO
Statistics for Marketing and Consumer Research
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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Artificial Intelligence Predicts Consumer Behavioral Tool(2018) LOK, JOHNNY CHVezava: Mehka34,06 €
LOK, JOHNNY CH
Artificial Intelligence Predicts Consumer Behavioral Tool
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition(2017) SOLOMON, MICHAEL14,21 €
SOLOMON, MICHAEL
Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
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Basic Marketing Research(2013) MALHOTRA, NARESHFor undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisionVezava: Mehka119,88 €
MALHOTRA, NARESH
Basic Marketing Research
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decision
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Questionnaire Design(2022) BOLTON, KATE,BRACE, IANOvercome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.Vezava: Mehka60,62 €
BOLTON, KATE,BRACE, IAN
Questionnaire Design
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
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Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka155,91 €
BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
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Winning at New Products, 5th Edition: Creating Value Through Innovation(2017) ROBERT COOPERVezava: Mehka42,95 €
ROBERT COOPER
Winning at New Products, 5th Edition: Creating Value Through Innovation
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Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda150,61 €
Review of Marketing Research
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tes
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Decoding the New Consumer Mind(2014) YARROW, KIT (GOLDEN GATE UNIVERSITY)Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.Vezava: Trda29,17 €
YARROW, KIT (GOLDEN GATE UNIVERSITY)
Decoding the New Consumer Mind
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
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