This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and c
KOLB, BONITA M. (LYCOMING COLLEGE, USA)
Absolute Essentials of Marketing Research
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and c
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9780367760335Mladinska knjiga ID
9780367760335Leto izida
2021Datum izida
29.12.2021Število strani
120Status dobavljivosti
7-10 delovnih dniZbirka
Absolute Essentials of Business and EconomicsZaložnik
Taylor & Francis LtdAvtor
Kolb, Bonita M. (Lycoming College, USA)Dimenzije
143 x 224 x 13BIC
KJSMOpis
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.Pogosto kupljeno skupaj
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