The Advertising Concept Book: Think Now, Design Later

Name: The Advertising Concept Book: Think Now, Design Later
Brand: THAMES & HUDSON
SKU: 685858
Price: 34.74 EUR
Availability: InStock

PETE BARRY

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34,74 €

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34,74 €

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ISBN

9780500518984

Mladinska knjiga ID

685858

Leto izida

2016

Datum izida

11.08.2016

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

THAMES & HUDSON

Avtor

PETE BARRY

Opis

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.