Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to
DIDERICH, MONIQUE
Analysis of Theodore Levitt's Marketing Myopia
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to
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9781912127337Mladinska knjiga ID
9781912127337Leto izida
2017Datum izida
04.07.2017Število strani
94Status dobavljivosti
7-10 delovnih dniZbirka
The Macat LibraryZaložnik
Macat International LimitedAvtor
Diderich, MoniqueDimenzije
198 x 132 x 6BIC
KJB,KJCOpis
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers' point of view.Pogosto kupljeno skupaj
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