For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decision
MALHOTRA, NARESH
Basic Marketing Research
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decision
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9781292020488Mladinska knjiga ID
9781292020488Leto izida
2013Datum izida
08.08.2013Število strani
676Status dobavljivosti
7-10 delovnih dniZaložnik
Pearson Education LimitedAvtor
Malhotra, NareshDimenzije
273 x 214 x 22BIC
KJSMOpis
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.Pogosto kupljeno skupaj
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