This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the b

HENISZ, WITOLD J.
Corporate Diplomacy
This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the b
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9781783532988Mladinska knjiga ID
9781783532988Leto izida
2016Datum izida
14.11.2016Število strani
230Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Henisz, Witold J.Dimenzije
234 x 156 x 18BIC
JHB,KC,KJ,KJG,KJS,TQ,WNCOpis
This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.Pogosto kupljeno skupaj

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