Corporate Social Responsibility is Not Public Relations
Corporate Social Responsibility is Not Public Relations
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR an
WALDRON, SANGEETA
Corporate Social Responsibility is Not Public Relations
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR an
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9781911671428Mladinska knjiga ID
9781911671428Leto izida
2021Datum izida
18.02.2021Število strani
224Status dobavljivosti
7-10 delovnih dniZaložnik
LID PublishingAvtor
Waldron, SangeetaDimenzije
214 x 137 x 16BIC
KJG,KJJOpis
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be. 224 pages
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