Data Driven Marketing For Dummies

Name: Data Driven Marketing For Dummies
Brand: FOR DUMMIES C/O JOHN WILEY & SONS, LTD.
SKU: 595992
Price: 28.03 EUR
Availability: InStock

DAVID SEMMELROTH

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ISBN

9781118615843

Mladinska knjiga ID

595992

Leto izida

2013

Datum izida

01.11.2013

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

7-10 delovnih dni

Jezik

ANG

Založnik

FOR DUMMIES C/O JOHN WILEY & SONS, LTD.

Avtor

DAVID SEMMELROTH

Opis

Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.

Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
Tips on using data to predict customer purchasing behavior based on past performance
Using customer data and marketing analytics to predict when customers will purchase certain items
Information on how data collected can help with merchandise planning
Breaking down customers into segments for easier market targeting
Building a 360 degree view of a customer base

Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.