Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so
BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)
Driving Consumer Engagement in Social Media
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so
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9780367646226Mladinska knjiga ID
9780367646226Leto izida
2022Datum izida
01.08.2022Število strani
182Status dobavljivosti
7-10 delovnih dniZbirka
Routledge Studies in MarketingZaložnik
Taylor & Francis LtdAvtor
Bianchi, Anna (University of Warsaw, Poland)Dimenzije
155 x 234 x 15BIC
KC,KJMV7,KJS,KJSMOpis
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. 182 pages
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