There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
CASH, PAUL,TREZONA, JAMES
Humanizing B2B
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
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9781788602518Mladinska knjiga ID
9781788602518Leto izida
2021Datum izida
27.04.2021Število strani
216Status dobavljivosti
7-10 delovnih dniZaložnik
Practical Inspiration PublishingAvtor
Cash, Paul,Trezona, JamesDimenzije
140 x 217 x 22BIC
KJH,KJMV7,KJSA,KJVVOpis
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story. 10 Illustrations, unspecified
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