Introducing Media Studies: A Graphic Guide

Name: Introducing Media Studies: A Graphic Guide
Brand: ICON BOOKS
SKU: 536761
Price: 11.20 EUR
Availability: InStock

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9781848311848

Mladinska knjiga ID

536761

Leto izida

2010

Datum izida

01.07.2010

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

7-10 delovnih dni

Jezik

ANG

Založnik

ICON BOOKS

Avtor

ZIAUDDIN SARDAR

Opis

No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. "Introducing Media Studies" explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.