Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates on
PAHARIA, RAJAT
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates on
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9780071813372Mladinska knjiga ID
9780071813372Leto izida
2013Datum izida
16.07.2013Število strani
304Status dobavljivosti
7-10 delovnih dniZaložnik
McGraw-Hill Education - EuropeAvtor
Paharia, RajatDimenzije
230 x 158 x 25BIC
KJMV2,KJSUOpis
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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