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PAHARIA, RAJAT

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates on

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9780071813372

Mladinska knjiga ID

9780071813372

Leto izida

2013

Datum izida

16.07.2013

Število strani

304

Status dobavljivosti

7-10 delovnih dni

Založnik

McGraw-Hill Education - Europe

Avtor

Paharia, Rajat

Dimenzije

230 x 158 x 25

BIC

KJMV2,KJSU

Opis

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

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*PAHARIA, RAJAT

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