This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers wh
DONZE, PIERRE-YVES (PROFESSOR OF BUSINESS HISTORY)
Making of a Status Symbol
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers wh
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9781526188410Mladinska knjiga ID
9781526188410Leto izida
2025Datum izida
03.06.2025Število strani
272Status dobavljivosti
7-10 delovnih dniZaložnik
Manchester University PressAvtor
Donze, Pierre-Yves (Professor of Business History)Dimenzije
216 x 139 x 23BIC
AKTH,KJZOpis
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .Pogosto kupljeno skupaj
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