Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisf
KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),SETIAWAN, IWAN (MARKPLUS, INC.)
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisf
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9780470598825Mladinska knjiga ID
9780470598825Leto izida
2010Datum izida
25.05.2010Število strani
208Status dobavljivosti
7-10 delovnih dniZaložnik
John Wiley & Sons IncAvtor
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL),Kartajaya, Hermawan (MarkPlus Strategy Consulting),Setiawan, Iwan (MarkPlus, Inc.)Dimenzije
238 x 160 x 20BIC
KJSOpis
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.Pogosto kupljeno skupaj
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