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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which

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Znižanje Razprodano

Status dobavljivosti: 7-10 delovnih dni

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ISBN

9781787145580

Mladinska knjiga ID

9781787145580

Leto izida

2018

Datum izida

30.07.2018

Število strani

480

Status dobavljivosti

7-10 delovnih dni

Zbirka

Marketing in Emerging Markets

Založnik

Emerald Publishing Limited

Urednik

YOLBULAN OKAN, ELIF (BAHCESEHIR UNIVERSITY, TURKEY)

Dimenzije

230 x 162 x 31

BIC

KJK,KJMV7,KJS

Opis

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

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