This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fa
JACKSON, TIM,SHAW, D.
Mastering Fashion Marketing
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fa
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9781403919021Mladinska knjiga ID
9781403919021Leto izida
2008Datum izida
22.12.2008Število strani
240Status dobavljivosti
7-10 delovnih dniZbirka
Macmillan Master SeriesZaložnik
Bloomsbury Publishing PLCAvtor
Jackson, Tim,Shaw, D.Dimenzije
228 x 151 x 22BIC
KJS,KNSXOpis
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.Pogosto kupljeno skupaj
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