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Priceless: The Hidden Psychology of Value
Priceless: The Hidden Psychology of Value
Redna cena
16,66 €
Znižana cena
16,66 €
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Na zalogi v poslovalnicah takoj ali preko spletnega naročila
Status dobavljivosti: Na zalogi pri dobavitelju
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9781851688296Mladinska knjiga ID
520122Velikost (šxdxv)
150 × 200 × 10Status dobavljivosti
Na zalogi pri dobaviteljuJezik
ANGZaložnik
ONEWORLD PUBLICATIONSAvtor
WILLIAM POUNDSTONEOpis
Why do text messages cost money while e-mails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In "Priceless", bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.
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Priceless: The Hidden Psychology of Value
WILLIAM POUNDSTONE
Mehka
Redna cena
16,66 €
Znižana cena
16,66 €
Redna cena
Cena na enoto
/
na