Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on serv
PALMER, ADRIAN
Principles of Services Marketing
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on serv
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9780077152345Mladinska knjiga ID
9780077152345Leto izida
2014Datum izida
16.01.2014Število strani
554Status dobavljivosti
7-10 delovnih dniZaložnik
McGraw-Hill Education - EuropeAvtor
Palmer, AdrianDimenzije
262 x 194 x 21BIC
KJS,KNSOpis
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
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