Serious Creativity: A Step-by-Step Approach to Using the Logic of Creative Thinking

Name: Serious Creativity: A Step-by-Step Approach to Using the Logic of Creative Thinking
Brand: EBURY PRESS
SKU: 542640
Price: 28.04 EUR
Availability: InStock

EDWARD BONO DE

NAJ BI IZŠLA V JUNIJU 2013

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28,04 €

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Trda

28,04 €

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9780091939700

Mladinska knjiga ID

542640

Leto izida

2013

Datum izida

06.06.2013

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

7-10 delovnih dni

Jezik

ANG

Teža

300 g

Založnik

EBURY PRESS

Avtor

EDWARD BONO DE

Opis

If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. It helps you learn how to: be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and, break free from old ways of thinking with creative challenging.