Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry pr
FUNK, DANIEL C (TEMPLE UNIVERSITY, USA),ALEXANDRIS, KOSTAS (ARISTOTLE UNIVERSITY OF THESSALONIKI, GREECE),MCDONALD, HEATH (RMIT UNIVERSITY, AUSTRALIA)
Sport Consumer Behaviour
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry pr
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9780367552435Mladinska knjiga ID
9780367552435Leto izida
2022Datum izida
02.08.2022Število strani
338Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Funk, Daniel C (Temple University, USA),Alexandris, Kostas (Aristotle University of Thessaloniki, Greece),McDonald, Heath (RMIT University, Australia)Dimenzije
173 x 243 x 30BIC
KJS,WSBMOpis
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Pogosto kupljeno skupaj
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