This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous e
LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)
Strategic Brand Management and Development
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous e
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9780367338756Mladinska knjiga ID
9780367338756Leto izida
2020Datum izida
31.12.2020Število strani
344Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Lalaounis, Sotiris T. (University of Exeter, UK)Dimenzije
173 x 245 x 22BIC
KCOpis
344 pages, 58 Line drawings, black and white; 48 Halftones, black and white; 18 Tables, black and wh
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