If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and
MAGRETTA, JOAN
Understanding Michael Porter
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and
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9781422160596Mladinska knjiga ID
9781422160596Leto izida
2011Datum izida
06.12.2011Število strani
256Status dobavljivosti
7-10 delovnih dniZaložnik
Harvard Business Review PressAvtor
Magretta, JoanDimenzije
236 x 164 x 23BIC
KJCOpis
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.Pogosto kupljeno skupaj
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