Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
MACDIVITT, HARRY,WILKINSON, MIKE
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
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9780071761680Mladinska knjiga ID
9780071761680Leto izida
2011Datum izida
16.11.2011Število strani
288Status dobavljivosti
7-10 delovnih dniZaložnik
McGraw-Hill Education - EuropeAvtor
Macdivitt, Harry,Wilkinson, MikeDimenzije
151 x 236 x 25BIC
KJMV7Opis
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
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