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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

MACDIVITT, HARRY,WILKINSON, MIKE

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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Znižanje Razprodano
Na zalogi v poslovalnicah takoj ali preko spletnega naročila
Status dobavljivosti: 7-10 delovnih dni

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ISBN

9780071761680

Mladinska knjiga ID

9780071761680

Leto izida

2011

Datum izida

16.11.2011

Število strani

288

Status dobavljivosti

7-10 delovnih dni

Založnik

McGraw-Hill Education - Europe

Avtor

Macdivitt, Harry,Wilkinson, Mike

Dimenzije

151 x 236 x 25

BIC

KJMV7

Opis

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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O avtorju

*MACDIVITT, HARRY,WILKINSON, MIKE

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