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Zbirka: Ekonomija in Management (FpoF 2023)
322 rezultatov
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21st Century Monetary Policy(2023) BERNANKE, BEN S.A former chair of the Federal Reserve explains the transformation of one our most powerful and consequential institutions31,65 €
BERNANKE, BEN S.
21st Century Monetary Policy
A former chair of the Federal Reserve explains the transformation of one our most powerful and consequential institutions
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Marketing Strategy & Management(2023) PHILLIPS, DIANE M.Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.88,76 €
PHILLIPS, DIANE M.
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.
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Industrial Marketing(0) FOTIADIS, THOMAS,LINDGREEN, ADAM,SIOMKOS, GEORGE J.,OEBERG, CHRISTINA,FOLINAS, DIMITRISAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.92,12 €
FOTIADIS, THOMAS,LINDGREEN, ADAM,SIOMKOS, GEORGE J.,OEBERG, CHRISTINA,FOLINAS, DIMITRIS
Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
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Influencers and Creators(2023) KOZINETS, ROBERT,GRETZEL, ULRIKE,GAMBETTI, ROSSELLAThis textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.67,12 €
KOZINETS, ROBERT,GRETZEL, ULRIKE,GAMBETTI, ROSSELLA
Influencers and Creators
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
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Leadership(2023)The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.53,28 €
Leadership
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.
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Customer Relationship Management - A Global Approach(2023) CHAKRAVORTI, SAMITA uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.66,61 €
CHAKRAVORTI, SAMIT
Customer Relationship Management - A Global Approach
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Managing Emerging Data Technologies(0) SHAW, DUNCAN R.Emerging data technologies are one of several forces that are changing the world. Following a unique macro, meso and micro structure, this textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are alter73,68 €
SHAW, DUNCAN R.
Managing Emerging Data Technologies
Emerging data technologies are one of several forces that are changing the world. Following a unique macro, meso and micro structure, this textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are alter
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Marketing Research - A Managerial Approach(2023) MARSHALL, ALAn exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.78,71 €
MARSHALL, AL
Marketing Research - A Managerial Approach
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
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Digital Playbook: How to win the strategic technology game(2023) ANDRIOLE, STEPHEN J.How to understand and think about key technology issues and decisions facing your organisation.25,55 €
ANDRIOLE, STEPHEN J.
Digital Playbook: How to win the strategic technology game
How to understand and think about key technology issues and decisions facing your organisation.
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Consumer Psychology - Theories & Applications(2023) HUANG, HAZELConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.65,31 €
HUANG, HAZEL
Consumer Psychology - Theories & Applications
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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Competitive Digital Innovation(2023) BASU, AMIT,MUYLLE, STEVEInnovative digital technologies are forcing companies to rethink how they compete. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and sta30,86 €
BASU, AMIT,MUYLLE, STEVE
Competitive Digital Innovation
Innovative digital technologies are forcing companies to rethink how they compete. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and sta
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30 Day MBA(2023) BARROW, COLINTransform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.22,38 €
BARROW, COLIN
30 Day MBA
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.
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Strategic Risk and Crisis Management - A Handbook for Modelling and Managing Complex Risks(2023) RUBENS, DAVIDBe ready to respond and recover in times of maximum chaos and learn how to create frameworks to prepare for potential high-impact events with this effective handbook.73,49 €
RUBENS, DAVID
Strategic Risk and Crisis Management - A Handbook for Modelling and Managing Complex Risks
Be ready to respond and recover in times of maximum chaos and learn how to create frameworks to prepare for potential high-impact events with this effective handbook.
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How to Become a World-Class Manager - Skills and Insights for Unleashing Your Leadership Potential(2023) CLARKE, WAYNEUnlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.19,83 €
CLARKE, WAYNE
How to Become a World-Class Manager - Skills and Insights for Unleashing Your Leadership Potential
Unlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.
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Sparking Success - Why Every Leader Needs to Develop a Creative Mindset(2023) KINGL, ADAMUncover your creative spark and discover how it can revolutionize your leadership.17,20 €
KINGL, ADAM
Sparking Success - Why Every Leader Needs to Develop a Creative Mindset
Uncover your creative spark and discover how it can revolutionize your leadership.
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Marketer's Guide to Digital Advertising(2023) DHAR, SHAILIN (CEO AND FOUNDER),THOMSON, SCOTT (CHIEF OPERATING OFFICER)Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.38,37 €
DHAR, SHAILIN (CEO AND FOUNDER),THOMSON, SCOTT (CHIEF OPERATING OFFICER)
Marketer's Guide to Digital Advertising
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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Next Generation Retail - How to Use New Technology to Innovate for the Future(2023) WEINSWIG, DEBORAH,HARTMANN, RENEEAdapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .26,46 €
WEINSWIG, DEBORAH,HARTMANN, RENEE
Next Generation Retail - How to Use New Technology to Innovate for the Future
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
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Leading Travel and Tourism Retail(2023) ZACKARIYA, SACHA ALEXANDERUnderstand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.49,60 €
ZACKARIYA, SACHA ALEXANDER
Leading Travel and Tourism Retail
Understand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.
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