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Zbirka: Marketing (FpoF 2023)
44 rezultatov
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Marketing Strategy & Management(2023) PHILLIPS, DIANE M.Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.88,76 €
PHILLIPS, DIANE M.
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.
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Industrial Marketing(0) FOTIADIS, THOMAS,LINDGREEN, ADAM,SIOMKOS, GEORGE J.,OEBERG, CHRISTINA,FOLINAS, DIMITRISAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.92,12 €
FOTIADIS, THOMAS,LINDGREEN, ADAM,SIOMKOS, GEORGE J.,OEBERG, CHRISTINA,FOLINAS, DIMITRIS
Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
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Influencers and Creators(2023) KOZINETS, ROBERT,GRETZEL, ULRIKE,GAMBETTI, ROSSELLAThis textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.67,12 €
KOZINETS, ROBERT,GRETZEL, ULRIKE,GAMBETTI, ROSSELLA
Influencers and Creators
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
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Customer Relationship Management - A Global Approach(2023) CHAKRAVORTI, SAMITA uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.66,61 €
CHAKRAVORTI, SAMIT
Customer Relationship Management - A Global Approach
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Marketing Research - A Managerial Approach(2023) MARSHALL, ALAn exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.78,71 €
MARSHALL, AL
Marketing Research - A Managerial Approach
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
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Consumer Psychology - Theories & Applications(2023) HUANG, HAZELConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.65,31 €
HUANG, HAZEL
Consumer Psychology - Theories & Applications
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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Integrated Digital Marketing in Practice(2023) CORCORAN, ANDREW (NOTTINGHAM UNIVERSITY BUSINESS SCHOOL)A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.73,49 €
CORCORAN, ANDREW (NOTTINGHAM UNIVERSITY BUSINESS SCHOOL)
Integrated Digital Marketing in Practice
A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.
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Cambridge Handbook of Consumer Psychology(2023)This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields98,36 €
Cambridge Handbook of Consumer Psychology
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields
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Marketing Fashion(2023)This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date47,69 €
Marketing Fashion
This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date
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Coffee's for Closers: The Best Real-Life Sales Boo k You'll Ever Read(2023) MORRIS, T24,31 €
MORRIS, T
Coffee's for Closers: The Best Real-Life Sales Boo k You'll Ever Read
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Expert Guide to Retail Pricing(2023) GANGE, KIRANGoing under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.43,67 €
GANGE, KIRAN
Expert Guide to Retail Pricing
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
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Celebrity Fashion Marketing(2023) CAAN, FYKAA,LEE, ANGELA (UNIVERSITY OF SALFORD, UK)This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.48,97 €
CAAN, FYKAA,LEE, ANGELA (UNIVERSITY OF SALFORD, UK)
Celebrity Fashion Marketing
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
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The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs Proactively(2022) YORGOV, IVAYLOA comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way.39,71 €
YORGOV, IVAYLO
The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs Proactively
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way.
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Customer Service Marketing(2022) TORRES, EDWIN N. (ROCHESTER INSTITUTE OF TECHNOLOGY, USA),ZHANG, TINGTING (UNIVERSITY OF CENTRAL FLORIDA, USA)This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be part69,81 €
TORRES, EDWIN N. (ROCHESTER INSTITUTE OF TECHNOLOGY, USA),ZHANG, TINGTING (UNIVERSITY OF CENTRAL FLORIDA, USA)
Customer Service Marketing
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be part
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Advertising Media Planning(2022) KELLEY, LARRY D. (UNIVERSITY OF HOUSTON, USA),SHEEHAN, KIM BARTEL (UNIVERSITY OF OREGON, USA),DOBIAS, LISA,KORANDA, DAVID E.,JUGENHEIMER, DONALD W.Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.88,19 €
KELLEY, LARRY D. (UNIVERSITY OF HOUSTON, USA),SHEEHAN, KIM BARTEL (UNIVERSITY OF OREGON, USA),DOBIAS, LISA,KORANDA, DAVID E.,JUGENHEIMER, DONALD W.
Advertising Media Planning
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
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Customer Experience Analytics(2023) ARIKAN, AKINAn unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.39,71 €
ARIKAN, AKIN
Customer Experience Analytics
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
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Data Analytics for Business(2022) HAIMOWITZ, IRA J.Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to rea48,97 €
HAIMOWITZ, IRA J.
Data Analytics for Business
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to rea
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