314 rezultatov
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Strategic International Marketing(2024) SOLBERG, CARL ARTHUR,HUSE, HAVARDOffers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments sVezava: Mehka vezava55,09 €
SOLBERG, CARL ARTHUR,HUSE, HAVARD
Strategic International Marketing
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments s
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Digital and AI Coaches' Handbook(2024)This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to craft their own practices for working in digital environments. The book brings together internationally respected coaching expertsVezava: Mehka vezava52,35 €
Digital and AI Coaches' Handbook
This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to craft their own practices for working in digital environments. The book brings together internationally respected coaching experts
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Global Digital Technology Convergence(2024) LECHMAN, EWA (GDANSK UNIV. OF TECH., POLAND),MARSZK, ADAM (POLITECHNIKA GDANSKA, POLAND)This book analyses the unique role network effects play in the process of digital technology diffusion. Using the time span of 1980-2022 and data from over 180 countries, the authors examines the strength and determinates of emerging network externalitiesVezava: Trda vezava68,88 €
LECHMAN, EWA (GDANSK UNIV. OF TECH., POLAND),MARSZK, ADAM (POLITECHNIKA GDANSKA, POLAND)
Global Digital Technology Convergence
This book analyses the unique role network effects play in the process of digital technology diffusion. Using the time span of 1980-2022 and data from over 180 countries, the authors examines the strength and determinates of emerging network externalities
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Leading Beyond the Ego, 2nd Edition(2024)Building on the concept of Transpersonal Leadership, Leading Beyond the Ego offers a practical approach to becoming an authentic, ethical, caring and more effective leader.Vezava: Mehka vezava35,81 €
Leading Beyond the Ego, 2nd Edition
Building on the concept of Transpersonal Leadership, Leading Beyond the Ego offers a practical approach to becoming an authentic, ethical, caring and more effective leader.
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Peter Drucker and Management(2024) LINKLETTER, KAREN E.Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. This book presents Drucker as a key thinker, whose work encompasses ideas beyond management practice.Vezava: Mehka vezava67,97 €
LINKLETTER, KAREN E.
Peter Drucker and Management
Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. This book presents Drucker as a key thinker, whose work encompasses ideas beyond management practice.
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Inclusive, Empathetic, and Relational Supervisor(2024) BAKHSHANDEH, BEHNAM,ROTHWELL, WILLIAM J.,ZABALLERO, AILEEN G.This book: -- Provides strategies for building solid relationships with team members, -- Uses positivity as a foundational practice to lead and encourage other employees.Vezava: Mehka vezava49,50 €
BAKHSHANDEH, BEHNAM,ROTHWELL, WILLIAM J.,ZABALLERO, AILEEN G.
Inclusive, Empathetic, and Relational Supervisor
This book: -- Provides strategies for building solid relationships with team members, -- Uses positivity as a foundational practice to lead and encourage other employees.
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Influencer Marketing Strategy(2024) GLENISTER, GORDONBuild a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.Vezava: Mehka vezava43,72 €
GLENISTER, GORDON
Influencer Marketing Strategy
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
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Future of Luxury Customer Experience(2024)Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.Vezava: Mehka vezava54,78 €
Future of Luxury Customer Experience
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
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Marketing in Web 3.0(2024) KINGSNORTH, SIMONCreate a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.Vezava: Mehka vezava49,60 €
KINGSNORTH, SIMON
Marketing in Web 3.0
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
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Contests(2024) BEVIA, CARMEN (UNIVERSIDAD DE ALICANTE),CORCHON, LUIS (UNIVERSIDAD CARLOS III DE MADRID)First textbook on contests for advanced undergraduates and graduates in economics, social sciences, and applied mathematics. A new way to reconsider old economic problems - markets, voting, welfare, labour, economics and development - and study non-standaVezava: Mehka vezava45,33 €
BEVIA, CARMEN (UNIVERSIDAD DE ALICANTE),CORCHON, LUIS (UNIVERSIDAD CARLOS III DE MADRID)
Contests
First textbook on contests for advanced undergraduates and graduates in economics, social sciences, and applied mathematics. A new way to reconsider old economic problems - markets, voting, welfare, labour, economics and development - and study non-standa
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Strategic Brand Licensing(2024) LONGO, MARIA CRISTINA,CANALICHIO, PETEThis text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential inVezava: Mehka vezava67,97 €
LONGO, MARIA CRISTINA,CANALICHIO, PETE
Strategic Brand Licensing
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in
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Transformational Sales Leadership(2024)Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.Vezava: Mehka vezava45,45 €
Transformational Sales Leadership
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
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Shareworthy(2024) LANDA, ROBIN,BRAUN, GREGCombining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.Vezava: Trda vezava41,24 €
LANDA, ROBIN,BRAUN, GREG
Shareworthy
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
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Sustainable Advertising(2024) BOURN, MATT,MUNDEN, SEBASTIANLead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.Vezava: Mehka vezava44,39 €
BOURN, MATT,MUNDEN, SEBASTIAN
Sustainable Advertising
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
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Cultural Intelligence for Marketers(2024) GABRIEL, ANASTASIA KARKLINA (SENIOR LEAD OF GLOBAL INSIGHTS, CULTURAL INTELLIGENCE AND STRATEGY)Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.Vezava: Mehka vezava48,55 €
GABRIEL, ANASTASIA KARKLINA (SENIOR LEAD OF GLOBAL INSIGHTS, CULTURAL INTELLIGENCE AND STRATEGY)
Cultural Intelligence for Marketers
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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How to Create Innovation(2024) DIEFFENBACHER, STEFAN F.,HUTTINGER, CAROLINE,ZANINELLI, SUSANNE M.,LINES, DOUGLAS,REIN, ANDREASVezava: Mehka vezava45,86 €
DIEFFENBACHER, STEFAN F.,HUTTINGER, CAROLINE,ZANINELLI, SUSANNE M.,LINES, DOUGLAS,REIN, ANDREAS
How to Create Innovation
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