314 rezultatov

  • Ogled izdelka
    Strategic International Marketing(2024) SOLBERG, CARL ARTHUR,HUSE, HAVARD
    Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments s
    Vezava: Mehka vezava
    55,09 €
  • Ogled izdelka
    Digital and AI Coaches' Handbook(2024)
    This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to craft their own practices for working in digital environments. The book brings together internationally respected coaching experts
    Vezava: Mehka vezava
    52,35 €
  • Ogled izdelka
    Global Digital Technology Convergence(2024) LECHMAN, EWA (GDANSK UNIV. OF TECH., POLAND),MARSZK, ADAM (POLITECHNIKA GDANSKA, POLAND)
    This book analyses the unique role network effects play in the process of digital technology diffusion. Using the time span of 1980-2022 and data from over 180 countries, the authors examines the strength and determinates of emerging network externalities
    Vezava: Trda vezava
    68,88 €
  • Ogled izdelka
    Leading Beyond the Ego, 2nd Edition(2024)
    Building on the concept of Transpersonal Leadership, Leading Beyond the Ego offers a practical approach to becoming an authentic, ethical, caring and more effective leader.
    Vezava: Mehka vezava
    35,81 €
  • Ogled izdelka
    Peter Drucker and Management(2024) LINKLETTER, KAREN E.
    Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. This book presents Drucker as a key thinker, whose work encompasses ideas beyond management practice.
    Vezava: Mehka vezava
    67,97 €
  • Ogled izdelka
    Inclusive, Empathetic, and Relational Supervisor(2024) BAKHSHANDEH, BEHNAM,ROTHWELL, WILLIAM J.,ZABALLERO, AILEEN G.
    This book: -- Provides strategies for building solid relationships with team members, -- Uses positivity as a foundational practice to lead and encourage other employees.
    Vezava: Mehka vezava
    49,50 €
  • Ogled izdelka
    Influencer Marketing Strategy(2024) GLENISTER, GORDON
    Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
    Vezava: Mehka vezava
    43,72 €
  • Ogled izdelka
    Future of Luxury Customer Experience(2024)
    Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
    Vezava: Mehka vezava
    54,78 €
  • Ogled izdelka
    Marketing in Web 3.0(2024) KINGSNORTH, SIMON
    Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
    Vezava: Mehka vezava
    49,60 €
  • Ogled izdelka
    Contests(2024) BEVIA, CARMEN (UNIVERSIDAD DE ALICANTE),CORCHON, LUIS (UNIVERSIDAD CARLOS III DE MADRID)
    First textbook on contests for advanced undergraduates and graduates in economics, social sciences, and applied mathematics. A new way to reconsider old economic problems - markets, voting, welfare, labour, economics and development - and study non-standa
    Vezava: Mehka vezava
    45,33 €
  • Ogled izdelka
    Strategic Brand Licensing(2024) LONGO, MARIA CRISTINA,CANALICHIO, PETE
    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in
    Vezava: Mehka vezava
    67,97 €
  • Ogled izdelka
    From Pitch to Profit(2024) EWERT, JULIA
    Vezava: Mehka vezava
    24,31 €
  • Ogled izdelka
    Transformational Sales Leadership(2024)
    Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
    Vezava: Mehka vezava
    45,45 €
  • Ogled izdelka
    Enrich Your Future(2024) SWEDROE, LARRY E.
    Vezava: Trda vezava
    33,34 €
  • Ogled izdelka
    Shareworthy(2024) LANDA, ROBIN,BRAUN, GREG
    Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
    Vezava: Trda vezava
    41,24 €
  • Ogled izdelka
    Sustainable Advertising(2024) BOURN, MATT,MUNDEN, SEBASTIAN
    Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
    Vezava: Mehka vezava
    44,39 €
  • Ogled izdelka
    Cultural Intelligence for Marketers(2024) GABRIEL, ANASTASIA KARKLINA (SENIOR LEAD OF GLOBAL INSIGHTS, CULTURAL INTELLIGENCE AND STRATEGY)
    Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
    Vezava: Mehka vezava
    48,55 €
  • Ogled izdelka
    Power of Ownership(2024) ROETHLINGSHOEFER, JUSTIN (OWN IT COACHING)
    Vezava: Trda vezava
    30,56 €
  • Ogled izdelka
    Amp It Up Fieldbook(2024) SLOOTMAN, FRANK (SNOWFLAKE INC.)
    Vezava: Mehka vezava
    30,20 €
  • Ogled izdelka
    How to Create Innovation(2024) DIEFFENBACHER, STEFAN F.,HUTTINGER, CAROLINE,ZANINELLI, SUSANNE M.,LINES, DOUGLAS,REIN, ANDREAS
    Vezava: Mehka vezava
    45,86 €

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