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Consumer Behaviour and Digital Transformation(2024) GBADAMOSI, AYANTUNJI (UNIVERSITY OF EAST LONDON, UK)This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of conVezava: Mehka vezava60,61 €
GBADAMOSI, AYANTUNJI (UNIVERSITY OF EAST LONDON, UK)
Consumer Behaviour and Digital Transformation
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of con
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Creative Advertising Concept and Copy(2024) MILIOPOULOU, GEORGIA-ZOZETA (THE AMERICAN COLLEGE OF GREECE, GREECE)Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.Vezava: Mehka vezava64,30 €
MILIOPOULOU, GEORGIA-ZOZETA (THE AMERICAN COLLEGE OF GREECE, GREECE)
Creative Advertising Concept and Copy
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
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Introduction to Sport Marketing(2024) SMITH, AARON C.T. (LOUGHBOROUGH UNIVERSITY LONDON, UK),STAVROS, CONSTANTINO (RMIT UNIVERSITY, AUSTRALIA),SKINNER, JAMES (NEWCASTLE BUSINESS SCHOOL, AUSTRALIA),GEURIN, ANDREA N. (LOUGHBOROUGH UNIVERSITY LONDON, UK),BURCH, LAUREN M. (LOUGHBOROUGH UNIVERSITY LONDON, UK)Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.Vezava: Mehka vezava88,19 €
SMITH, AARON C.T. (LOUGHBOROUGH UNIVERSITY LONDON, UK),STAVROS, CONSTANTINO (RMIT UNIVERSITY, AUSTRALIA),SKINNER, JAMES (NEWCASTLE BUSINESS SCHOOL, AUSTRALIA),GEURIN, ANDREA N. (LOUGHBOROUGH UNIVERSITY LONDON, UK),BURCH, LAUREN M. (LOUGHBOROUGH UNIVERSITY LONDON, UK)
Introduction to Sport Marketing
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
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Strategic Media Planning and Buying(2024) RATHORE, BASANT (SR. VICE PRESIDENT AT JAGRAN GROUP, INDIA)This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.Vezava: Mehka vezava52,35 €
RATHORE, BASANT (SR. VICE PRESIDENT AT JAGRAN GROUP, INDIA)
Strategic Media Planning and Buying
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
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How to Listen When Markets Speak(2024) MCDONALD, LAWRENCE,ROBINSON, JAMESVezava: Trda vezava30,57 €
MCDONALD, LAWRENCE,ROBINSON, JAMES
How to Listen When Markets Speak
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Economics(2023) CLEAVER, TONYNow in its fourth edition, Economics: The Basics continues to provide an engaging and topical introduction to the key issues in contemporary economics. The new edition has been fully updated to take into account recent world economic events and key develoVezava: Mehka vezava34,90 €
CLEAVER, TONY
Economics
Now in its fourth edition, Economics: The Basics continues to provide an engaging and topical introduction to the key issues in contemporary economics. The new edition has been fully updated to take into account recent world economic events and key develo
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Digital Customer Success(2024) MEHTA, NICK (GAINSIGHT),CAPOTE, KELLIE (GAINSIGHT)Vezava: Trda vezava31,95 €
MEHTA, NICK (GAINSIGHT),CAPOTE, KELLIE (GAINSIGHT)
Digital Customer Success
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Woke Salaryman Crash Course on Capitalism & Money(2024) THE WOKE SALARYMANVezava: Mehka vezava22,34 €
THE WOKE SALARYMAN
Woke Salaryman Crash Course on Capitalism & Money
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Little Book of Valuation(2024) DAMODARAN, ASWATH (STERN SCHOOL OF BUSINESS, NEW YORK UNIVERSITY)Vezava: Trda vezava30,20 €
DAMODARAN, ASWATH (STERN SCHOOL OF BUSINESS, NEW YORK UNIVERSITY)
Little Book of Valuation
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Family Business Management(2023) BASCO, RODRIGO (AMERICAN UNIVERSITY OF SHARJAH, UAE)Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective.This textbook is the ideal companion for undergraduate and postgraduate family business courses and will aVezava: Mehka vezava63,37 €
BASCO, RODRIGO (AMERICAN UNIVERSITY OF SHARJAH, UAE)
Family Business Management
Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective.This textbook is the ideal companion for undergraduate and postgraduate family business courses and will a
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Human Resource Development(2023) BIEREMA, LAURA L.,CALLAHAN, JAMIE L.,ELLIOTT, CAROLE J.,GREER, TOMIKA W.,COLLINS, JOSHUA C.Human Resource Development: Critical Perspectives and Practices is a landmark textbook on HRD scholarship and practice. It presents a new way of thinking about the three core elements of HRD (training and development; career development; and organizationVezava: Mehka vezava66,14 €
BIEREMA, LAURA L.,CALLAHAN, JAMIE L.,ELLIOTT, CAROLE J.,GREER, TOMIKA W.,COLLINS, JOSHUA C.
Human Resource Development
Human Resource Development: Critical Perspectives and Practices is a landmark textbook on HRD scholarship and practice. It presents a new way of thinking about the three core elements of HRD (training and development; career development; and organization
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Real Estate Analysis(2023) REES, DAVIDReal Estate Analysis: A Financial Toolkit presents economic and financial models, applications and insights, packaged as a toolkit for analysts and other participants in commercial and residential real estate markets who seek to extend their insights intoVezava: Mehka vezava57,87 €
REES, DAVID
Real Estate Analysis
Real Estate Analysis: A Financial Toolkit presents economic and financial models, applications and insights, packaged as a toolkit for analysts and other participants in commercial and residential real estate markets who seek to extend their insights into
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Regional Policy(2023) FRATESI, UGO (POLITECNICO DI MILANO, ITALY)This textbook provides a comprehensive and systematic coverage of regional policy, dealing with core theories and looking at contemporary challenges in practice, addressing regional policy across the world.Vezava: Mehka vezava78,01 €
FRATESI, UGO (POLITECNICO DI MILANO, ITALY)
Regional Policy
This textbook provides a comprehensive and systematic coverage of regional policy, dealing with core theories and looking at contemporary challenges in practice, addressing regional policy across the world.
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