314 rezultatov

  • Ogled izdelka
    Digital Innovation Strategy(2023) LEIPONEN, AIJA (CORNELL UNIVERSITY, NEW YORK)
    With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to
    Vezava: Mehka vezava
    64,30 €
  • Ogled izdelka
    International Economics and Business(2023) BEUGELSDIJK, SJOERD (UNIVERSITY OF SOUTH CAROLINA),BRAKMAN, STEVEN (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),GARRETSEN, HARRY (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),VAN MARREWIJK, CHARLES (UNIVERSITEIT UTRECHT, THE NETHERLANDS),MURTINU, SAMUELE (UNIVERSITEIT UTRECHT, THE NETHERLANDS)
    Fully updated in its third edition, this undergraduate textbook combines the dual perspectives of international economics and international business in an accessible manner, exploring key principles of the world economy and the theory and practice of glob
    Vezava: Mehka vezava
    62,34 €
  • Ogled izdelka
    Sustainable Finance Fundamentals(2023) VARGAS, CARLOS
    Sustainable Finance Fundamentals provides an accessible overview of this critical, rapidly growing area at the intersection of finance and sustainability.
    Vezava: Mehka vezava
    63,37 €
  • Ogled izdelka
    Quality Function Deployment and Systems Supportability(2023) LONGSHORE, JOHN,CHEATHAM, ANGELA,GIBSON, JIM
    This book not only presents the overall development of quality function deployment (QFD) and what it has been used for to date but a new product support orientation by which it can be employed.
    Vezava: Mehka vezava
    76,99 €
  • Ogled izdelka
    Strategic Content Marketing(2024) FARKAS, DAN,GEIER, REBECCA
    Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
    Vezava: Mehka vezava
    73,49 €
  • Ogled izdelka
    Essentials of Sustainability for Business(2023) MCMANNERS, PETER
    Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business.
    Vezava: Mehka vezava
    49,59 €
  • Ogled izdelka
    Digital Consumer Management(2023) MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)
    Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption
    Vezava: Mehka vezava
    55,09 €
  • Ogled izdelka
    GLUE(2023) DORE, JOHN
    In a world of flexible, remote and hybrid working, how do you maintain strong relationships with and amongst employees? This book shows how leaders can create and nurture ‘glue’ – the essential factor in shaping the effectiveness of teams and reinvigorati
    Vezava: Mehka vezava
    41,43 €
  • Ogled izdelka
    Foundations of the Pricing of Financial Derivatives(2024) BROOKS, ROBERT E. (WALLACE D. MALONE JR. ENDOWNED CHAIR OF FINANCIAL MANAGEMENT, THE UNVERSITY OF ALABAMA),CHANCE, DON M. (FIRST UNION PROFESSOR OF FINANCIAL RISK MANAGEMENT)
    Vezava: Trda vezava
    96,20 €
  • Ogled izdelka
    Slow Burn(2024) PARK, ROBERT JISUNG
    Vezava: Trda vezava
    34,38 €
  • Ogled izdelka
    Be Hopeful, Be Strong, Be Brave, Be Curious(2024) PEARCE, RUTH S.
    Vezava: Mehka vezava
    45,97 €
  • Ogled izdelka
    Climb to Investment Excellence(2023) MARSHALL, ANA
    Vezava: Trda vezava
    31,51 €
  • Ogled izdelka
    Digital Analytics for Marketing(2024) FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALL
    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
    Vezava: Mehka vezava
    63,37 €
  • Ogled izdelka
    Unconditional Freedom(2024) CASASSAS, DAVID
    How Universal Basic Income could help liberate the working classes
    Vezava: Mehka vezava
    29,25 €
  • Ogled izdelka
    In Search of a Moral Foundation for Capitalism(2023) STEVENS, DOUGLAS E. (GEORGIA STATE UNIVERSITY)
    Stevens tells the untold story of the search for a moral foundation for capitalism through its leading characters. His historical account reveals the rich moral critique provided by these characters and describes how that moral critique was lost through t
    Vezava: Trda vezava
    41,56 €
  • Ogled izdelka
    Dog Economics(2024) WEIMER, DAVID L. (UNIVERSITY OF WISCONSIN, MADISON),VINING, AIDAN R. (SIMON FRASER UNIVERSITY, BRITISH COLUMBIA)
    Dog Economics provides an application of economic concepts to human-dog relationships that is accessible to a general audience with little, or even no, prior training in economics. People who keep dogs as well as scholars who do dog-related research will
    Vezava: Mehka vezava
    28,70 €
  • Ogled izdelka
    Corporate Finance(2023) TSE, TERENCE C.M. (ESCP EUROPE BUSINESS SCHOOL, UK)
    Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest
    Vezava: Mehka vezava
    26,16 €
  • Ogled izdelka
    Buying Complex IT Systems(2024) REYNOLDS, MATTHEW
    There are a million-and-one potholes that can trip up a business, even when buying from an otherwise effective and reputable seller, and this book looks to make it far more likely that the reader will buy the right system, at the right price.
    Vezava: Mehka vezava
    49,50 €
  • Ogled izdelka
    Transforming Business Education for a Sustainable Future(2023)
    This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative
    Vezava: Mehka vezava
    63,37 €
  • Ogled izdelka
    Leading Business Teams(2023) KANE, WILLIAM,HILL, ANDREW
    In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony—and it must be manageable and sustainable.
    Vezava: Mehka vezava
    45,45 €

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