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Digital Innovation Strategy(2023) LEIPONEN, AIJA (CORNELL UNIVERSITY, NEW YORK)With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how toVezava: Mehka vezava64,30 €
LEIPONEN, AIJA (CORNELL UNIVERSITY, NEW YORK)
Digital Innovation Strategy
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to
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International Economics and Business(2023) BEUGELSDIJK, SJOERD (UNIVERSITY OF SOUTH CAROLINA),BRAKMAN, STEVEN (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),GARRETSEN, HARRY (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),VAN MARREWIJK, CHARLES (UNIVERSITEIT UTRECHT, THE NETHERLANDS),MURTINU, SAMUELE (UNIVERSITEIT UTRECHT, THE NETHERLANDS)Fully updated in its third edition, this undergraduate textbook combines the dual perspectives of international economics and international business in an accessible manner, exploring key principles of the world economy and the theory and practice of globVezava: Mehka vezava62,34 €
BEUGELSDIJK, SJOERD (UNIVERSITY OF SOUTH CAROLINA),BRAKMAN, STEVEN (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),GARRETSEN, HARRY (RIJKSUNIVERSITEIT GRONINGEN, THE NETHERLANDS),VAN MARREWIJK, CHARLES (UNIVERSITEIT UTRECHT, THE NETHERLANDS),MURTINU, SAMUELE (UNIVERSITEIT UTRECHT, THE NETHERLANDS)
International Economics and Business
Fully updated in its third edition, this undergraduate textbook combines the dual perspectives of international economics and international business in an accessible manner, exploring key principles of the world economy and the theory and practice of glob
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Sustainable Finance Fundamentals(2023) VARGAS, CARLOSSustainable Finance Fundamentals provides an accessible overview of this critical, rapidly growing area at the intersection of finance and sustainability.Vezava: Mehka vezava63,37 €
VARGAS, CARLOS
Sustainable Finance Fundamentals
Sustainable Finance Fundamentals provides an accessible overview of this critical, rapidly growing area at the intersection of finance and sustainability.
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Quality Function Deployment and Systems Supportability(2023) LONGSHORE, JOHN,CHEATHAM, ANGELA,GIBSON, JIMThis book not only presents the overall development of quality function deployment (QFD) and what it has been used for to date but a new product support orientation by which it can be employed.Vezava: Mehka vezava76,99 €
LONGSHORE, JOHN,CHEATHAM, ANGELA,GIBSON, JIM
Quality Function Deployment and Systems Supportability
This book not only presents the overall development of quality function deployment (QFD) and what it has been used for to date but a new product support orientation by which it can be employed.
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Strategic Content Marketing(2024) FARKAS, DAN,GEIER, REBECCAStrategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.Vezava: Mehka vezava73,49 €
FARKAS, DAN,GEIER, REBECCA
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
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Essentials of Sustainability for Business(2023) MCMANNERS, PETEREssentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business.Vezava: Mehka vezava49,59 €
MCMANNERS, PETER
Essentials of Sustainability for Business
Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business.
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Digital Consumer Management(2023) MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumptionVezava: Mehka vezava55,09 €
MOGAJI, EMMANUEL (UNIVERSITY OF GREENWICH, UK)
Digital Consumer Management
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption
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GLUE(2023) DORE, JOHNIn a world of flexible, remote and hybrid working, how do you maintain strong relationships with and amongst employees? This book shows how leaders can create and nurture ‘glue’ – the essential factor in shaping the effectiveness of teams and reinvigoratiVezava: Mehka vezava41,43 €
DORE, JOHN
GLUE
In a world of flexible, remote and hybrid working, how do you maintain strong relationships with and amongst employees? This book shows how leaders can create and nurture ‘glue’ – the essential factor in shaping the effectiveness of teams and reinvigorati
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Foundations of the Pricing of Financial Derivatives(2024) BROOKS, ROBERT E. (WALLACE D. MALONE JR. ENDOWNED CHAIR OF FINANCIAL MANAGEMENT, THE UNVERSITY OF ALABAMA),CHANCE, DON M. (FIRST UNION PROFESSOR OF FINANCIAL RISK MANAGEMENT)Vezava: Trda vezava96,20 €
BROOKS, ROBERT E. (WALLACE D. MALONE JR. ENDOWNED CHAIR OF FINANCIAL MANAGEMENT, THE UNVERSITY OF ALABAMA),CHANCE, DON M. (FIRST UNION PROFESSOR OF FINANCIAL RISK MANAGEMENT)
Foundations of the Pricing of Financial Derivatives
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Digital Analytics for Marketing(2024) FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALLThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.Vezava: Mehka vezava63,37 €
FEROZ, A. KARIM,KHAN, GOHAR F.,SPONDER, MARSHALL
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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Unconditional Freedom(2024) CASASSAS, DAVIDHow Universal Basic Income could help liberate the working classesVezava: Mehka vezava29,25 €
CASASSAS, DAVID
Unconditional Freedom
How Universal Basic Income could help liberate the working classes
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In Search of a Moral Foundation for Capitalism(2023) STEVENS, DOUGLAS E. (GEORGIA STATE UNIVERSITY)Stevens tells the untold story of the search for a moral foundation for capitalism through its leading characters. His historical account reveals the rich moral critique provided by these characters and describes how that moral critique was lost through tVezava: Trda vezava41,56 €
STEVENS, DOUGLAS E. (GEORGIA STATE UNIVERSITY)
In Search of a Moral Foundation for Capitalism
Stevens tells the untold story of the search for a moral foundation for capitalism through its leading characters. His historical account reveals the rich moral critique provided by these characters and describes how that moral critique was lost through t
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Dog Economics(2024) WEIMER, DAVID L. (UNIVERSITY OF WISCONSIN, MADISON),VINING, AIDAN R. (SIMON FRASER UNIVERSITY, BRITISH COLUMBIA)Dog Economics provides an application of economic concepts to human-dog relationships that is accessible to a general audience with little, or even no, prior training in economics. People who keep dogs as well as scholars who do dog-related research willVezava: Mehka vezava28,70 €
WEIMER, DAVID L. (UNIVERSITY OF WISCONSIN, MADISON),VINING, AIDAN R. (SIMON FRASER UNIVERSITY, BRITISH COLUMBIA)
Dog Economics
Dog Economics provides an application of economic concepts to human-dog relationships that is accessible to a general audience with little, or even no, prior training in economics. People who keep dogs as well as scholars who do dog-related research will
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Corporate Finance(2023) TSE, TERENCE C.M. (ESCP EUROPE BUSINESS SCHOOL, UK)Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digestVezava: Mehka vezava26,16 €
TSE, TERENCE C.M. (ESCP EUROPE BUSINESS SCHOOL, UK)
Corporate Finance
Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest
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Buying Complex IT Systems(2024) REYNOLDS, MATTHEWThere are a million-and-one potholes that can trip up a business, even when buying from an otherwise effective and reputable seller, and this book looks to make it far more likely that the reader will buy the right system, at the right price.Vezava: Mehka vezava49,50 €
REYNOLDS, MATTHEW
Buying Complex IT Systems
There are a million-and-one potholes that can trip up a business, even when buying from an otherwise effective and reputable seller, and this book looks to make it far more likely that the reader will buy the right system, at the right price.
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Transforming Business Education for a Sustainable Future(2023)This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovativeVezava: Mehka vezava63,37 €
Transforming Business Education for a Sustainable Future
This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative
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Leading Business Teams(2023) KANE, WILLIAM,HILL, ANDREWIn a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony—and it must be manageable and sustainable.Vezava: Mehka vezava45,45 €
KANE, WILLIAM,HILL, ANDREW
Leading Business Teams
In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony—and it must be manageable and sustainable.
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