Zbirka: Oglaševanje
84 rezultatov
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Storytelling in Luxury Fashion(2020)This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.Vezava: Trda212,63 €
Storytelling in Luxury Fashion
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
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Pushing Cool(2021) WAILOO, KEITHSpanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.Vezava: Trda46,51 €
WAILOO, KEITH
Pushing Cool
Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.
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The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells(2003) BLY, ROBERTShows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy forVezava: Mehka31,95 €
BLY, ROBERT
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for
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Fading London(2019) COX, HELENA pictorial and historical guide to London’s old brick advertsVezava: Trda29,86 €
COX, HELEN
Fading London
A pictorial and historical guide to London’s old brick adverts
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Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka78,01 €
LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)
Strategic Brand Management and Development
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous e
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The Angel in the Marketplace - Adwoman Jean Wade Rindlaub and the Selling of America(2020) WAYLAND-SMITH, ELLENVezava: Trda44,79 €
WAYLAND-SMITH, ELLEN
The Angel in the Marketplace - Adwoman Jean Wade Rindlaub and the Selling of America
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Railways Studios(2020) ALSOP, PETER,ATKINSON, NEILL,MILBURN, KATHERINE,WOLFE, RICHARDA definitive illustrated history of the graphic work of the Railways Studios.Vezava: Trda69,26 €
ALSOP, PETER,ATKINSON, NEILL,MILBURN, KATHERINE,WOLFE, RICHARD
Railways Studios
A definitive illustrated history of the graphic work of the Railways Studios.
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Women in PR History(0)This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.Vezava: Mehka73,49 €
Women in PR History
This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.
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Storynomics(2018) MCKEE, ROBERT,GERACE, THOMASRobert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership successVezava: Trda29,85 €
MCKEE, ROBERT,GERACE, THOMAS
Storynomics
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
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Driving Consumer Engagement in Social Media(2022) BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in soVezava: Mehka73,49 €
BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)
Driving Consumer Engagement in Social Media
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so
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All about Flowers - James Vick's Nineteenth-Century Seed Company(2021) MICKEY, THOMAS J.Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.Vezava: Mehka36,97 €
MICKEY, THOMAS J.
All about Flowers - James Vick's Nineteenth-Century Seed Company
Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka94,97 €
PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)
Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
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Advertising Creative(2022) ALTSTIEL, TOM,GROW, JEAN M. M.,AUGUSTINE, DAN,JENKINS, JOANNA L. L.Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.Vezava: Mehka199,08 €
ALTSTIEL, TOM,GROW, JEAN M. M.,AUGUSTINE, DAN,JENKINS, JOANNA L. L.
Advertising Creative
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.
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Business of Aspiration(2020) ANDJELIC, ANAThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.Vezava: Mehka60,62 €
ANDJELIC, ANA
Business of Aspiration
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
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Power of Ignorance(2021) TROTT, DAVEIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.Vezava: Mehka20,83 €
TROTT, DAVE
Power of Ignorance
In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
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Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka45,92 €
MASLEN, ANDY
Persuasive Copywriting
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
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Consumer Behaviour and Social Network Sites(2022) ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consVezava: Mehka36,74 €
ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)
Consumer Behaviour and Social Network Sites
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how cons
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Consumer Behaviour and Social Network Sites(2020) ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consVezava: Trda51,51 €
ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)
Consumer Behaviour and Social Network Sites
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how cons
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