Oglaševanje

57 rezultatov

  • Ogled izdelka
    Business of Aspiration(2020) ANDJELIC, ANA
    This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
    Vezava: Mehka
    70,32 €
  • Ogled izdelka
    Power of Ignorance(2021) TROTT, DAVE
    In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
    Vezava: Mehka
    21,02 €
  • Ogled izdelka
    Persuasive Copywriting(2019) MASLEN, ANDY
    Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
    Vezava: Mehka
    57,01 €
  • Ogled izdelka
    Ogilvy on Advertising in the Digital Age(2017) MILES YOUNG
    Vezava: Trda
    49,07 €
  • Ogled izdelka
    Advertising(2010) WINSTON FLETCHER
    Vezava: Mehka
    14,01 €
  • Ogled izdelka
    A Dictionary of Marketing(2016) CHARLES DOYLE
    Vezava: Mehka
    25,22 €
  • Ogled izdelka
    EPP: oglaševanje v Sloveniji (1990-2020), 2. del(2021) MARJAN NOVAK
    Vezava: Broširana
    39,00 €
  • Ogled izdelka
    EPP: oglaševanje v Sloveniji (1990-2020)(2021) MARJAN NOVAK
    Vezava: Mehka
    39,00 €
  • Ogled izdelka
    Why Does The Pedlar Sing?(2021) FELDWICK, PAUL
    Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their
    Vezava: Mehka
    28,04 €
  • Ogled izdelka
    Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)(2014) ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)
    Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in
    76,00 €
  • Ogled izdelka
    40 LMM: izbrani pogovori z ustvarjalci komunikacijske industrije ob 40-letnici Marketing magazina(2022)
    Vezava:
    39,00 €
  • Ogled izdelka
    Tangled Goods(2022) TAVORY, IDDO,PRELAT, SONIA,RONEN, SHELLY
    Vezava: Mehka
    37,07 €
  • Ogled izdelka
    Tangled Goods(2022) TAVORY, IDDO,PRELAT, SONIA,RONEN, SHELLY
    Vezava: Trda
    108,06 €
  • Ogled izdelka
    Advertising Account Planning(2014) KELLEY, LARRY,JUGENHEIMER, DONALD
    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from
    Vezava: Mehka
    122,49 €
  • Ogled izdelka
    Brilliant Copywriting(2009) HORBERRY, ROGER
    Vezava: Mehka
    18,21 €
  • Ogled izdelka
    Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)
    The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
    Vezava: Mehka
    53,21 €
  • Ogled izdelka
    Crossover Creativity(2023) TROTT, DAVE
    Ideas don't come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people.
    Vezava: Mehka
    21,02 €