Zbirka: Oglaševanje
78 rezultatov
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Pushing Cool(2021) WAILOO, KEITHSpanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.Vezava: Trda48,12 € -
Online Copywriter's Handbook(2003) BLY, ROBERTShows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy forVezava: Mehka32,23 € -
Fading London(2019) COX, HELENA pictorial and historical guide to London’s old brick advertsVezava: Trda28,04 € -
Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka85,74 € -
Railways Studios(2020) ALSOP, PETER,ATKINSON, NEILL,MILBURN, KATHERINE,WOLFE, RICHARDA definitive illustrated history of the graphic work of the Railways Studios.Vezava: Trda69,68 € -
Heal's Posters(2020) ARTMONSKY, RUTHA survey of posters produced by Heal's from 1917 to 1983 and a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th centuryVezava: Mehka15,44 € -
Storynomics(2018) MCKEE, ROBERT,GERACE, THOMASRobert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership successVezava: Trda30,88 € -
Anti-Capitalist Book of Fashion(2022) HOSKINS, TANSY E.The award-winning classic on why we must revolutionise the fashion industryVezava: Mehka23,15 € -
Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Advertising Creative(2022) ALTSTIEL, TOM,GROW, JEAN M.,AUGUSTINE, DAN,JENKINS, JOANNA L.Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.Vezava: Mehka212,94 € -
Business of Aspiration(2020) ANDJELIC, ANAThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.Vezava: Mehka62,71 € -
Power of Ignorance(2021) TROTT, DAVEIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.Vezava: Mehka21,02 € -
Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka51,31 € -
Consumer Behaviour and Social Network Sites(2020) ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consVezava: Trda53,15 €
