Zbirka: Oglaševanje
64 rezultatov
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Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka66,52 € -
From Those Wonderful Folks Who Gave You Pearl Harbor(2010) DELLA FEMINA, JERRYA sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MENVezava: Mehka15,41 € -
Sensory Marketing(2020) HULTEN, BERTILAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediateVezava: Mehka86,94 € -
Creative Superpowers(2019) BAMBACH, LAURA JORDAN,EARLS, MARK,FIANDACA, DANIELE,MORRISON, SCOTTThe modern skillset for creative problem-solving, compiled by four industry expertsVezava: Trda16,62 € -
Advertising and Promotion(2021) HACKLEY, CHRIS,HACKLEY, RUNGPAKA AMYOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.Vezava: Mehka110,06 € -
Understanding Digital Marketing(2020) RYAN, DAMIANA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.Vezava: Mehka51,31 € -
Ultimate Marketing Engine(2021) JANTSCH, JOHNLearn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.Vezava: Mehka21,02 € -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition(2021) CLOW, KENNETH,BAACK, DONALDVezava: Mehka134,52 € -
Book of Ideas: a journal of creative direction and graphic design - volume 2(2018) RADIM MALINICVezava: Mehka33,84 € -
Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimaginedVezava: Mehka18,21 € -
How to Get to Great Ideas - A system for smart, extraordinary thinking(2018) DAVE BIRSSVezava: Mehka21,02 € -
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Fading London(2019) COX, HELENA pictorial and historical guide to London’s old brick advertsVezava: Trda28,04 € -
Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka90,99 €
