Zbirka: Oglaševanje
78 rezultatov
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Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMESThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.Vezava: Mehka34,20 € -
From Those Wonderful Folks Who Gave You Pearl Harbor(2010) DELLA FEMINA, JERRYA sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MENVezava: Mehka15,41 € -
Sensory Marketing(2020) HULTEN, BERTILAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediateVezava: Mehka82,94 € -
Gambling Advertising(2019) GUNTER, BARRIE (UNIVERSITY OF LEICESTER, UK)This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to contVezava: Trda127,74 € -
Creative Superpowers(2019) BAMBACH, LAURA JORDAN,EARLS, MARK,FIANDACA, DANIELE,MORRISON, SCOTTThe modern skillset for creative problem-solving, compiled by four industry expertsVezava: Trda16,62 € -
Advertising and Promotion(2021) HACKLEY, CHRIS,HACKLEY, RUNGPAKA AMYOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.Vezava: Mehka107,14 € -
Understanding Digital Marketing(2020) RYAN, DAMIANA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.Vezava: Mehka51,31 € -
Social Media Success for Every Brand(2019) DIAZ-ORTIZ, CLAIREApply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.Vezava: Mehka18,21 € -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition(2021) CLOW, KENNETH,BAACK, DONALDVezava: Mehka142,72 € -
Ultimate Guide to Google Ads(2020) MARSHALL, PERRY,RHODES, MIKE,TODD, BRYANFocusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful, easy-to-use advertising medium: Google Ads.Vezava: Mehka33,97 € -
Book of Ideas: a journal of creative direction and graphic design - volume 2(2018) RADIM MALINICVezava: Mehka33,84 € -
Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimaginedVezava: Mehka18,21 € -
How to Get to Great Ideas - A system for smart, extraordinary thinking(2018) DAVE BIRSSVezava: Mehka21,02 €
