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57 rezultatov

  • Ogled izdelka
    Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMES
    There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
    Vezava: Mehka
    34,20 €
  • Ogled izdelka
    Epica Book 31 - Creative Communications(2018)
    Vezava: Trda
    121,60 €
  • Ogled izdelka
    From Those Wonderful Folks Who Gave You Pearl Harbor(2010) DELLA FEMINA, JERRY
    A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MEN
    Vezava: Mehka
    15,41 €
  • Ogled izdelka
    Copywriting Is...(2021) BOULTON, ANDREW,EDWARDS, GILES
    Vezava: Mehka
    18,21 €
  • Ogled izdelka
    Creative Superpowers(2019) BAMBACH, LAURA JORDAN,EARLS, MARK,FIANDACA, DANIELE,MORRISON, SCOTT
    Vezava: Trda
    14,01 €
  • Ogled izdelka
    Understanding Digital Marketing(2020) RYAN, DAMIAN
    A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
    Vezava: Mehka
    51,31 €
  • Ogled izdelka
    Ultimate Marketing Engine(2021) JANTSCH, JOHN
    Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
    Vezava: Mehka
    21,02 €
  • Ogled izdelka
    Integrated Advertising, Promotion, and Marketing Communications, Global Edition(2021) CLOW, KENNETH,BAACK, DONALD
    Vezava: Mehka
    142,72 €
  • Ogled izdelka
    Book of Ideas: a journal of creative direction and graphic design - volume 2(2018) RADIM MALINIC
    Vezava: Mehka
    33,84 €
  • Ogled izdelka
    Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)
    A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
    Vezava: Mehka
    18,21 €
  • Ogled izdelka
    How to Get to Great Ideas - A system for smart, extraordinary thinking(2018) DAVE BIRSS
    Vezava: Mehka
    21,02 €
  • Ogled izdelka
    Influence(2021) MCCORQUODALE, SARA
    Vezava: Mehka
    26,72 €
  • Ogled izdelka
    101 Things I Learned in Advertising School(2023) MATTHEW FREDERICK
    Vezava: Trda
    22,42 €
  • Ogled izdelka
    Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)
    This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous e
    Vezava: Mehka
    96,24 €
  • Ogled izdelka
    Angel in the Marketplace(2020) WAYLAND-SMITH, ELLEN
    Vezava: Trda
    46,33 €
  • Ogled izdelka
    Storynomics(2018) MCKEE, ROBERT,GERACE, THOMAS
    Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
    Vezava: Trda
    30,88 €
  • Ogled izdelka
    Brandsplaining(2021) CUNNINGHAM, JANE,ROBERTS, PHILIPPA
    Vezava: Mehka
    21,02 €
  • Ogled izdelka
    Anti-Capitalist Book of Fashion(2022) HOSKINS, TANSY E.
    The award-winning classic on why we must revolutionise the fashion industry
    Vezava: Mehka
    24,70 €
  • Ogled izdelka
    All About Flowers(2021) MICKEY, THOMAS J.
    Vezava: Mehka
    24,58 €
  • Ogled izdelka
    Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)
    With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
    Vezava: Mehka
    104,99 €