Zbirka: Oglaševanje
64 rezultatov
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SAGE Handbook of Advertising(2007)Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers inVezava: Trda277,25 € -
Spending Advertising Money in the Digital Age(2011) PRINGLE, HAMISH,MARSHALL, JIMSpending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to buiVezava: Mehka49,41 € -
Brains Behind Great Ad Campaigns(2009) BERMAN, MARGO,BLAKEMAN, ROBYNCatch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough U42,33 € -
Lean Marketing(2024) DIB, ALLANPicking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business. Simplify, structure, and scale your marketing plan - without the extra workVezava: Trda36,44 €
