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This is Marketing: You Can't Be Seen Until You Learn To See(2018) SETH GODINVezava: Mehka23,61 €
SETH GODIN
This is Marketing: You Can't Be Seen Until You Learn To See
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Buyology: How Everything We Believe About Why We Buy is Wrong(2009) MARTIN LINDSTROMVezava:16,66 €
MARTIN LINDSTROM
Buyology: How Everything We Believe About Why We Buy is Wrong
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Book of Ideas: A Journal of Creative Direction and Graphic Design - Volume 1(2016)Vezava: Mehka32,72 €
Book of Ideas: A Journal of Creative Direction and Graphic Design - Volume 1
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters() JOSEPH SUGARMANVezava:29,18 €
JOSEPH SUGARMAN
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters
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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers(2014)Vezava:36,12 €
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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Brains Behind Great Ad Campaigns(2009) BERMAN, MARGO,BLAKEMAN, ROBYNCatch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough U41,03 €
BERMAN, MARGO,BLAKEMAN, ROBYN
Brains Behind Great Ad Campaigns
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough U
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Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka68,89 €
BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVID
Key Marketing Metrics
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Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMESThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.Vezava: Mehka33,06 €
CASH, PAUL,TREZONA, JAMES
Humanizing B2B
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
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