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  Brilliant Copywriting(2009) HORBERRY, ROGER

  Vezava: Mehka

  15,90 €

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  Branded Interactions(2020) SPIES, MARCO,WENGER, KATJA

  This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

  Vezava: Trda

  77,44 €

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  Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)

  The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

  Vezava: Mehka

  53,21 €

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  Crossover Creativity(2023) TROTT, DAVE

  Ideas don't come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people.

  Vezava: Mehka

  21,02 €

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