Zbirka: Oglaševanje
78 rezultatov
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Why Does The Pedlar Sing?(2021) FELDWICK, PAULThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch theirVezava: Mehka28,04 € -
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)(2014) ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in136,80 € -
Paid Attention(2021) YAKOB, FARISNavigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for marketing innovation.Vezava: Mehka51,31 € -
Advertising Account Planning(2014) KELLEY, LARRY,JUGENHEIMER, DONALDConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback fromVezava: Mehka122,49 € -
Branded Interactions(2020) SPIES, MARCO,WENGER, KATJAThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Vezava: Trda70,98 € -
Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.Vezava: Mehka51,31 € -
Advertising(2013) FELTON, GEORGEThe new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.Vezava: Mehka90,99 € -
Crossover Creativity(2023) TROTT, DAVEIdeas don't come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people.Vezava: Mehka21,02 €
