Zbirka: Prodajni management in management trženja
135 rezultatov
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Video Marketing(2021) MOWAT, JONCreate effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.Vezava: Mehka51,31 € -
Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price(2018) REILLY, TOM,REILLY, PAULVezava: Trda36,44 € -
Customer-centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers() ALDO CUNDARIVezava:11,28 € -
Hacking Sales(2016) ALTSCHULER, MAXStay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies.Vezava: Trda28,04 € -
Key Account Management Excellence in Pharma & Medtech(2022)Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protVezava: Mehka63,19 € -
Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka85,74 € -
Strategic Brand Management(2011) KELLER, KEVIN,APERIA, TONY,GEORGSON, MATSDevelop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learnVezava: Mehka146,33 € -
Responsible Leadership(2021)The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organizatiVezava: Mehka92,74 € -
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Business of Aspiration(2020) ANDJELIC, ANAThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.Vezava: Mehka62,71 € -
Business Development Culture(2018) MOYLE, ALEXEnable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.Vezava: Mehka33,25 € -
Malcolm McDonald on Marketing Planning(2016) MCDONALD, MALCOLMBenefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.Vezava: Mehka51,31 € -
Strategy in 3D(2020) FISHER, GREG (LARRY AND BARBARA SHARPF PROFESSOR OF ENTREPRENEURSHIP AND ASSOCIATE PROFESSOR IN THE MANAGEMENT AND ENTREPRENEURSHIP DEPARTMENT, LARRY AND BARBARA SHARPF PROFESSOR OF ENTREPRENEURSHIP AND ASSOCIATE PROFESSOR IN THE MANAGEMENT AND ENTREPRENEURSHIP DEPARTMENT, KELLEY SCHOOL OF BUSINESS, INDIANA UNIVERSITY),WISNESKI, JOHN E. (CLINICAL ASSISTANT PROFESSOR IN THE MANAGEMENT & ENTREPRENEURSHIP DEPARTMENT, CLINICAL ASSISTANT PROFESSOR IN THE MANAGEMENT & ENTREPRENEURSHIP DEPARTMENT, W.P. CAREY SCHOOL OF BUSINESS, ARIZONA STATE UNIVERSITY),BAKKER, RENE M. (ASSOCIATE PROFESSOR IN THE STRATEGY AND ENTREPRENEURSHIP DEPARTMENT, ASSOCIATE PROFESSOR IN THE STRATEGY AND ENTREPRENEURSHIP DEPARTMENT, ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY)Vezava: Mehka54,15 €
