Zbirka: Prodajni management in management trženja
135 rezultatov
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Marketing Accountability for Marketing and Non-Marketing Outcomes(2021)Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.Vezava: Trda154,01 € -
New Insights on Trust in Business-to-Business Relationships(2019)New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future reseVezava: Trda131,24 € -
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Marketing Management in Turkey(2018)Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, whichVezava: Trda132,94 € -
From Categories to Categorization(2017)This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entityVezava: Trda93,93 € -
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Leading the Customer Experience(2021) CLEVELAND, BRADLead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.Vezava: Mehka62,71 € -
Tech-Powered Sales(2021) MICHAEL, JUSTIN,HUGHES, TONYCreate sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.Vezava: Mehka21,02 € -
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Presentation Book, The(2017) LEDDEN, EMMAMake the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.Vezava: Mehka16,05 € -
Framework for Marketing Management, A, Global Edition(2015) KOTLER, PHILIP,KELLER, KEVINVezava: Mehka129,40 € -
3-Hour Presentation Plan, The(2015) LIGHTHEART, MEG,LIGHTHEART, ANDREWPlan a first rate presentation in three hours or less, quickly produce slides and handouts, and discover ways to deliver it calmly, confidently and capably.Vezava: Mehka18,21 € -
Marketing Metrics(2022) INGE, CHRISTINACreate customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.Vezava: Mehka57,01 € -
Using Behavioral Science in Marketing(2022) HARHUT, NANCYApply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Vezava: Mehka57,01 € -
Innovative B2B Marketing(2022) HALL, SIMONCut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.Vezava: Mehka51,31 € -
Market Research in Practice(2021) HAGUE, PAULDevelop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.Vezava: Mehka76,02 €
