Zbirka: Prodajni management in management trženja
135 rezultatov
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Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMESThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.Vezava: Mehka34,20 € -
Digital Marketing Fundamentals(2021) VISSER, MARJOLEIN,BERRY, MIKEMarketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and pVezava: Mehka105,15 € -
Sport Marketing(2021) DEES, WINDY,WALSH, PATRICK,MCEVOY, CHAD D.,MCKELVEY, STEPHEN,MULLIN, BERNARD J.,HARDY, STEPHEN,SUTTON, WILLIAM A.Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.Vezava: Mehka191,32 € -
Product Leadership(2017) BANFIELD, RICHARD,ERIKSSON, MARTIN,WALKINGSHAW, NATEThis insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approVezava: Mehka44,85 € -
