Zbirka: Prodajni management in management trženja
114 rezultatov
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Consumer Behaviour(2025) PELET, JEAN-ERICUnderstand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.Vezava: Mehka78,74 € -
No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity(2011) KENNEDY, DAN,MARRS, JASONDiscloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "Vezava: Mehka27,79 € -
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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance(2011) JORDAN, JASON,VAZZANA, MICHELLEA practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectivenessVezava: Trda42,05 € -
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands(2012) DOUGLAS CAMERONVezava: Mehka59,85 € -
Climate Change and the Governance of Corporations(2020) SULLIVAN, RORY,GOULDSON, ANDYThis book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these emVezava: Trda27,34 € -
Sustainable Event Management(2017) JONES, MEEGAN (THE GREEN EVENT GUIDE, AUSTRALIA)Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhereVezava: Mehka96,24 € -
Reputation Management(2020) DOORLEY, JOHN,GARCIA, HELIO FREDAn established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academiaVezava: Mehka138,24 € -
Brand Tuned(2021) SMITH, SHIREENStand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.Vezava: Mehka23,75 € -
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More(2016) GRANT LEBOFF , LEBOFF GRANTVezava: Mehka37,05 € -
Digital Marketing Fundamentals(2021) VISSER, MARJOLEIN,BERRY, MIKEMarketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and pVezava: Mehka105,15 € -
Sport Marketing(2021) DEES, WINDY,WALSH, PATRICK,MCEVOY, CHAD D.,MCKELVEY, STEPHEN,MULLIN, BERNARD J.,HARDY, STEPHEN,SUTTON, WILLIAM A.Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolviVezava: Mehka191,32 € -
Product Leadership(2017) BANFIELD, RICHARD,ERIKSSON, MARTIN,WALKINGSHAW, NATEThis insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approVezava: Mehka44,85 € -
International Marketing: Strategy development and implementation(2017) CARL ARTHUR SOLBERGVezava: Mehka64,30 €
