Prodajni management in management trženja

144 rezultatov

  • Ogled izdelka
    Flux: What Marketing Managers Need to Navigate the New Environment(2013) DILIP SOMAN
    Vezava: Trda
    50,98 €
  • Ogled izdelka
    Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance(2011) JORDAN, JASON,VAZZANA, MICHELLE
    A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness
    Vezava: Trda
    37,51 €
  • Ogled izdelka
    Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth(2013) TIM CALKINS
    Vezava: Mehka
    49,26 €
  • Ogled izdelka
    Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy(2012) MARTIN LINDSTROM
    Vezava: Mehka
    37,31 €
  • Ogled izdelka
    Airline Marketing and Management(2011) STEPHEN SHAW
    Vezava: Mehka
    67,97 €
  • Ogled izdelka
    Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands(2012) DOUGLAS CAMERON
    Vezava: Mehka
    56,02 €
  • Ogled izdelka
    Climate Change and the Governance of Corporations(2020) SULLIVAN, RORY,GOULDSON, ANDY
    This book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these em
    Vezava: Trda
    47,70 €
  • Ogled izdelka
    Accountability, Philosophy and the Natural Environment(2021) LEHMAN, GLEN
    Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has external elements imposed upon it, or presented to it, p
    Vezava: Trda
    212,63 €
  • Ogled izdelka
    Business of Less(2021) GEYER, ROLAND
    The Business of Less rewrites the book on business and the environment. Promoting the concepts of ‘net green’ and ‘labor, not materials’, the book provides a roadmap for businesses and for every household, to a world in which human prosperity and a health
    Vezava: Mehka
    60,62 €
  • Ogled izdelka
    Finance and Sustainable Development(2022)
    This book delivers a methodological approach to designing and assessing sustainable financial systems. It provides an original contribution by prioritizing ESG factors in the decision-making process of financial institutions and identifying their impact o
    Vezava: Mehka
    73,49 €
  • Ogled izdelka
    Brandsplaining(2021) CUNNINGHAM, JANE,ROBERTS, PHILIPPA
    Vezava: Mehka
    20,83 €
  • Ogled izdelka
    Driving Consumer Engagement in Social Media(2022) BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)
    Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so
    Vezava: Mehka
    73,49 €
  • Ogled izdelka
    Safety-II in Practice(2017) HOLLNAGEL, ERIK (UNIVERSITY OF SOUTHERN DENMARK)
    Vezava: Mehka
    60,62 €
  • Ogled izdelka
    Reputation Management(2020) DOORLEY, JOHN,GARCIA, HELIO FRED
    An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academia
    Vezava: Mehka
    127,20 €
  • Ogled izdelka
    Devil's Advocate, The(2013) WOODS, CASPIAN
    Vezava: Mehka
    18,05 €
  • Ogled izdelka
    Brand Tuned(2021) SMITH, SHIREEN
    Stand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.
    Vezava: Mehka
    22,96 €
  • Ogled izdelka
    Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMES
    There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
    Vezava: Mehka
    33,06 €
  • Ogled izdelka
    Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More(2016) LEBOFF GRANT , GRANT LEBOFF
    Vezava: Mehka
    44,09 €
  • Ogled izdelka
    Digital Marketing Fundamentals(2021) VISSER, MARJOLEIN,BERRY, MIKE
    Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and p
    Vezava: Mehka
    105,15 €
  • Ogled izdelka
    Sport Marketing(2021) DEES, WINDY,WALSH, PATRICK,MCEVOY, CHAD D.,MCKELVEY, STEPHEN,MULLIN, BERNARD J.,HARDY, STEPHEN,SUTTON, WILLIAM A.
    Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.
    Vezava: Mehka
    187,52 €

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