Zbirka: Prodajni management in management trženja
135 rezultatov
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Continuing to Broaden the Marketing Concept(2020)Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovaVezava: Trda86,63 € -
Marketing Moves(2001) KOTLER, PHILIP,JAIN, DIPAK C.,MAESINCEE, SUVITThe Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategyVezava: Trda49,90 € -
Sales Growth(2016) MCKINSEY & COMPANY INC.,BAUMGARTNER, THOMAS,HATAMI, HOMAYOUN,VALDIVIESO DE USTER, MARIAThe challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.Vezava: Trda33,65 € -
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value(2011) MACDIVITT, HARRY,WILKINSON, MIKEExplains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.Vezava: Trda60,65 € -
Key Account Management(2015) CHEVERTON, PETERLearn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.Vezava: Mehka73,49 € -
Global Account Management(2008) CHEVERTON, PETERGlobal Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.Vezava: Mehka57,01 € -
Living the Brand(2007) IND, NICHOLASLiving the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.Vezava: Trda62,71 €
