This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organ
GILLOOLY, LEAH (MANCHESTER METROPOLITAN UNIVERSITY, UK),EDDY, TERRY (UNIVERSITY OF WINDSOR, CANADA),MEDWAY, DOMINIC (MANCHESTER METROPOLITAN UNIVERSITY, UK)
Stadia Naming Rights in Sport
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organ
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9780367630089Mladinska knjiga ID
9780367630089Leto izida
2022Datum izida
23.05.2022Število strani
80Status dobavljivosti
7-10 delovnih dniZbirka
Sport Business InsightsZaložnik
Taylor & Francis LtdAvtor
Gillooly, Leah (Manchester Metropolitan University, UK),Eddy, Terry (University of Windsor, Canada),Medway, Dominic (Manchester Metropolitan University, UK)Dimenzije
146 x 226 x 11BIC
JHBS,KJS,KNSJ,KNSP,WSBMOpis
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. 80 pages
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